Darren Dahl

Darren Dahl serves as Dean and Innovate BC Professor at the UBC Sauder School of Business, where his journey began as a PhD student in 1992. After completing his doctorate at UBC, he has built an extraordinary career combining academic excellence with practical business impact. His research focuses on consumer behavior, creativity, and new product development, earning him recognition as the #1 marketing professor worldwide by the American Marketing Association in 2015. His scholarly work spans influential publications in leading journals, with over 20,000 citations demonstrating his significant impact on the field. Beyond academia, Dahl has worked extensively with organizations ranging from Procter & Gamble and General Electric to Lululemon Athletica and Earls Restaurants. His teaching excellence earned him the prestigious 3M National Teaching Fellowship in 2013, and he was runner-up for The Economist's Business Professor of the Year. As Dean, he emphasizes creating meaningful student experiences while focusing on sustainability, equity, and Indigenous reconciliation. His leadership philosophy combines positivity with practical innovation, aiming to position UBC Sauder as a world-class institution that develops business leaders who think creatively and act responsibly. Through his roles as associate editor of the Journal of Consumer Research and editorial board member of several prestigious journals, he continues to shape the future of marketing research and business education.