BBVA's Corporate University Transforms Global Learning Through Digital Innovation
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Campus BBVA, the BBVA Group's corporate university, stands as a comprehensive training ecosystem that revolutionizes professional development through innovative learning approaches. The platform offers employees worldwide access to over 16,000 training resources, delivering an average of 50 hours of training per person annually through partnerships with prestigious institutions like Harvard, Wharton, and IESE Business School. The learning experience combines traditional and digital methods, featuring MOOCs, Watch & Learn videos, and gamified platforms like The Camp and Ninja Project, while using B-Tokens as virtual credits to incentivize participation. Based at La Moraleja Campus in Madrid, with additional locations globally, the university focuses on essential categories including Cultural Skills, Leadership, Digital transformation, and Finance, while offering personalized learning paths through the Campus Pilot advisor. This commitment to continuous learning has proven particularly successful, with online learning representing 71% of total training and demonstrating remarkable adaptation during global challenges