Bridget Tombleson

Bridget Tombleson has established herself as a distinguished academic at Curtin University, combining over two decades of practical experience in public relations and communications with innovative research in digital education. Her diverse professional background spans government, corporate, and consultancy roles across Australia and internationally, with expertise in media relations, crisis management, branding, strategy development, and internal communications. Her academic credentials include a Bachelor of Arts in English, a Master of Public Relations, and a Postgraduate Diploma in Business, while she pursues her PhD focusing on transmedia pedagogy in higher education. Tombleson's industry experience covers multiple sectors including science communication, finance, banking, government, building, engineering, mining, and information technology. Her research focuses particularly on student engagement with emerging technologies and social media platforms, leading to significant contributions in digital storytelling and brand communication. She recently co-authored "Digital Storytelling for Brands," which bridges the gap between traditional narrative arts and modern business communication strategies. Her unique approach combines arts-based storytelling knowledge with practical brand management experience, making her a valued voice in both academic and professional circles.