Bettina Buechel

Bettina Buechel is a Professor of Strategy and Organization at IMD, specializing in helping large corporations navigate the challenges of digitization. With a focus on strategy implementation, new business development, and change management, she works closely with CEOs to enhance organizational capabilities and drive strategic priorities. Buechel has led numerous custom programs for major companies such as Nestlé, Tetra Pak, and AGC, emphasizing the importance of addressing underlying barriers to successful strategy execution. She has published extensively, including the "Strategy Execution Playbook," and developed innovative pedagogical tools like simulation games to enhance learning in executive education. Her academic contributions have appeared in leading journals, and she has received accolades for her work, including an EFMD Excellence in Practice Gold Award for a program developed for the Moroccan state-owned firm OCP. In addition to her academic role, Buechel is an angel investor and works with venture capital firms to support startups, reflecting her commitment to fostering innovation and strategic growth in various sectors.