Barry Nalebuff

Barry Nalebuff is the Milton Steinbach Professor at Yale SOM, teaching negotiation, innovation, and game theory. He coauthored six books, including *Thinking Strategically*, *The Art of Strategy*, *Co-opetition*, *Why Not?*, *Lifecycle Investing*, and *Mission in a Bottle*. In 1998, he co-founded Honest Tea with Seth Goldman, which grew to over $100 million in sales before being acquired by Coca-Cola in 2011. Nalebuff has advised the NBA, serves on the board of Nationwide Insurance, and holds degrees from MIT, Oxford, and was a Rhodes Scholar and Junior Fellow at Harvard’s Society of Fellows.