Associate Professor Ralf Wilden

Ralf is a strategy and marketing academic with extensive experience in innovation and strategy-related topics. He has worked for multinational organizations in the automotive (BMW Group), telecommunications (o2 Telefónica), and consulting industries, providing consulting services to organizations such as Oxfam, ABC Commercial, and Ernst & Young. Ralf is passionate about helping organizations navigate change and leads projects focused on service-oriented business models, open innovation, and organizational change to enable them to sense, shape, and seize market opportunities while improving their strategic performance.