Arnaud De Bruyn

Arnaud De Bruyn is a Professor of Marketing at ESSEC Business School, specializing in the intersection of marketing analytics and information technologies. His research interests and consulting practice focus on Customer Relationship Management (CRM), Database and Interactive Marketing, and Customer Targeting. Additionally, he serves as Affiliated Faculty at the Institute for the Study of Business Markets at Penn State University, where he contributes to the B2B Customer Analytics Program.