Innovating Marketing Education and Research at Babson College
Associated with :
Babson CollegeDr. Anjali S. Bal, an Associate Professor of Marketing and Babson Presidential Scholar at Babson College, brings a unique blend of academic expertise and industry insights to her role. With a Ph.D. from Simon Fraser University and an MBA from Rotterdam School of Management, Dr. Bal specializes in arts and entertainment marketing, sports marketing, and the intersection of DEIA in these markets. Her research, published in prestigious journals like the European Journal of Marketing and Journal of Advertising Research, reflects her innovative approach to marketing education. An award-winning educator, Dr. Bal has received accolades including the Babson Pride Award (2020) and Martin Luther King Jr. Leadership Award (2022). At Babson, she teaches "Marketing Fundamentals: Who Is Your Customer?" and contributes to key programs like the "Business Principles and Entrepreneurial Thought" XSeries and the "Marketing Strategy" Professional Certificate. Dr. Bal's work extends beyond the classroom, as she frequently comments on marketing topics for major media outlets and advocates strongly for Diversity, Equity, Inclusion, and Accessibility in higher education and marketing practices. Her approach combines academic rigor with real-world relevance, preparing students for the complex landscape of modern marketing while emphasizing the importance of diversity and inclusion in business practices.