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Instructor

Ambica Ghai

Emerging Scholar in Social Media Analytics and IT at IIM Lucknow.

Total Students

1,117

Total Students

1,117

About

Prof. Ambica Ghai is currently pursuing her PhD in Management with a specialization in IT and Systems at IIM Lucknow. Her research focuses on social media listening and monitoring, particularly examining the interplay between textual data and image analytics. This involves analyzing how images and text together can provide insights into consumer behavior and preferences.