Alan Bradshaw

Alan Bradshaw is a Professor of Marketing and the Head of Department at Royal Holloway, University of London. With previous academic appointments at the University of Exeter and the University of Stockholm, and honorary faculty status at St Andrews, he brings a wealth of experience to his role. He is the co-author of Advertising Revolution and co-editor of The Dictionary of Coronavirus Culture (both published by Repeater Books), as well as contributing to The Production and Consumption of Music. In addition to his teaching and research, Professor Bradshaw serves as Associate Editor for the Journal of Marketing Management and the Journal of Macromarketing, where he publishes research on consumer culture, drawing insights from various disciplines including sociology, cultural studies, political economy, philosophy, and geography.