Aditya Shankar Mishra

Dr. Aditya Shankar Mishra is a B.Sc. (Physics Honours) and an MBA in Marketing. He obtained his Ph.D. in Marketing from ICFAI Foundation for Higher Education, Hyderabad (India), in 2013. He was a visiting research fellow at the College of Business and Innovation, University of Toledo, Ohio (USA), for one year (2011-2012). He has over 12 years of experience in teaching and research. Before academics, he worked for ICICI Prudential and HDFC Bank for around three years. During his corporate stint, he was awarded many accolades. ICICI Prudential’s ‘Scroll of Honor’ was the most coveted among those.He has published research papers in many international journals of repute, such as ‘Psychology and Marketing,’ ‘Journal of Advertising Research,’ ‘Journal of Consumer Marketing,’ ‘Journal of Marketing Communications,’ ‘International Journal of Retail and Distribution Management,’ ‘Journal of Strategic Marketing’, ‘Marketing Intelligence and Planning’, etc. He has presented research papers at many reputed international conferences such as the American Marketing Association (AMA), Academy of Marketing Sciences (AMS), INFORMS, IIM-Ahmedabad, etc. His teaching interests are Product and Brand Management, Business Research Methodology, Marketing Management, Marketing Analytics, and Advanced Quantitative Research Techniques. His research interests include Celebrity Endorsement, Brand Personality, Green Marketing, Technology Acceptance Model, Social Media Marketing, etc. Dr. Mishra has been awarded many accolades in teaching and research alike.