BBA in Marketing Management

UPES's BBA in Marketing Management prepares students for the dynamic world of modern marketing. The program combines core business fundamentals with specialized marketing knowledge, covering digital marketing, brand management, consumer behavior, and market research. Students gain practical skills through case studies and real-world projects while developing essential business acumen.

Instructors:

Dr. Naveen Agarwal

Dr. Arvind Kumar Jain

English

Course Start Date:
January, 2025
Applications Deadline:
January, 2025
Duration:
36 Months

₹ 1,50,000

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Overview

The BBA in Marketing Management program provides comprehensive training in business fundamentals and marketing specialization. Students learn modern marketing practices, digital strategies, and consumer behavior while developing core business acumen. The program integrates practical experience through projects and case studies.

Why BBA (Bachelor of Business Administration)?

This program offers unique benefits including UGC-DEB approval, industry-aligned curriculum, dual certifications, and comprehensive placement support. The integration of digital marketing tools and modern practices prepares graduates for contemporary business challenges.

What does this course have to offer?

Key Highlights

UGC-DEB approved degree
Dual certifications through Coursera
Industry-expert faculty
Comprehensive placement support
Flexible learning format
Practical case studies
Global exposure opportunities

Who is this programme for?

Recent 12th grade graduates
Digital marketing enthusiasts
Future brand managers
Entrepreneurs
Creative professionals

Minimum Eligibility

10+2 with minimum 45% marks from recognized board
3 years diploma with 45% marks after Class X

Who is the programme for?

The admission process involves online application, followed by document verification and eligibility assessment. The academic structure follows a semester system with continuous evaluation through assignments and examinations. The program combines theoretical knowledge with practical applications.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is designed to provide a strong foundation in business management alongside specialized marketing knowledge. Core subjects include business economics and accounting, while specialized modules cover digital marketing, brand management, and market research.

There are 6 semesters in this course

The program spans six semesters progressing from basic business concepts to advanced marketing specialization. Semester 1-2 cover business fundamentals, Semester 3-4 introduce marketing concepts, and Semester 5-6 focus on advanced marketing topics and dissertation. The curriculum integrates theoretical learning with practical applications.

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Programme Length

The program duration is 36 months, divided into six semesters. Classes are delivered through a flexible online format with some on-campus components. Students can access course materials 24/7 and complete assignments at their own pace within semester deadlines.

Tuition Fee

The total program fee is Rs. 1,50,000, divided across six semesters at Rs. 25,000 per semester. Easy EMI options are available starting at Rs. 4,167 per month. Various financing options including education loans are available.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The program utilizes a blended learning approach combining live online classes, self-paced modules, and practical training. Interactive learning tools, case studies, and industry expert sessions enhance the learning experience.

University Experience

Students benefit from UPES's advanced learning platform, industry partnerships, and global collaboration opportunities. The program provides access to digital resources, marketing tools, and career services including mentoring and placement assistance.

About the University

Established in 2003 through the UPES Act of the State Legislature of Uttarakhand, UPES is India's first energy university. Located in Dehradun's serene Himalayan foothills, the university spans a 44-acre campus offering specialized programs through seven schools: Advanced Engineering, Computer Science, Design, Law, Business, Health Sciences & Technology, and Liberal Studies. The university is recognized for its industry-aligned curriculum, international outlook, and innovative teaching approaches. UPES has emerged as a leading institution, ranked as the No. 1 private university in academic reputation in India by QS World University Rankings 2025

#801-850

QS World Ranking 2025

#148

QS Asia Ranking 2025

#46

NIRF University Rank 2024

Affiliation & Recognition

UGC

NAAC

NBA

PCI

Career services

UPES provides comprehensive career support through its EDGE (Enhanced Development Growth and Enrichment) program. The center focuses on key areas including entrepreneurship, exam pathways, and employability. Students receive extensive support through insightful workshops, seminars, and training programs covering aptitude development, pre-internship training, life skills, graduate career guidance, thinking skills, and communication workshops. The center also conducts mock interviews, employability boot camps, and industry mentoring by alumni. Summer internships are mandatory for all students, ranging from eight weeks to six months, helping them gain practical industry exposure. The university maintains strong industry connections resulting in over 2400 online internships on live projects.

33 LPA

Highest Package 2024

560

Total Recruiters 2023

94%

Placement Rate 2023

Top Recruiters

Course Start Date:
January, 2025
Applications Deadline:
January, 2025
Duration:
36 Months

₹ 1,50,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Dr. Naveen Agarwal

Expert in Power Management and Industrial Safety at UPES

Dr. Naveen Agarwal is an Assistant Professor specializing in Power Management and Industrial Safety at the University of Petroleum and Energy Studies (UPES) in Dehradun, India. With over 12 years of industry experience, he holds a B.Tech, an MBA in Power Management, and a Ph.D., showcasing his commitment to advancing knowledge in the energy sector.Dr. Agarwal teaches courses related to Energy Economics, Finance, Power Trading, and Renewable Energy. He is known for his strong analytical skills and proficiency in Excel modeling, which he integrates into his teaching to enhance students' learning experiences.

Dr. Arvind Kumar Jain

Expert in Marketing Management at UPES

Dr. Arvind Kumar Jain is a Senior Associate Professor of Marketing Management at the University of Petroleum and Energy Studies (UPES) in Dehradun, India. With an extensive background in both industry and academia, he brings 25 years of experience to his role. His educational qualifications include a Ph.D., a Post Graduate Diploma in Business Management (PGDBM), a Bachelor of Science in Life Science, and a Bachelor of Laws (LLB).Dr. Jain specializes in Marketing and its allied areas, including consumer behavior, retailing, advertising, and branding. He is experienced in online education delivery, research supervision, e-learning, and institution-building activities. His commitment to research is evident through his impressive publication record of over 40 papers in renowned academic journals.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Dr. Naveen Agarwal

Expert in Power Management and Industrial Safety at UPES

Dr. Arvind Kumar Jain

Expert in Marketing Management at UPES

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the eligibility criteria?

How is the program delivered?

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