Bachelor of Business Administration - Digital Marketing
The Bachelor of Business Administration (BBA) with Digital Marketing specialization is a comprehensive three-year degree program designed for aspiring business professionals. This UGC-entitled program combines fundamental business management principles with specialized digital marketing skills. Students gain expertise in areas like SEO, social media marketing, web analytics, and e-commerce while developing a strong foundation in core business functions. The curriculum integrates practical industry applications with theoretical knowledge, preparing graduates for diverse roles in the digital business landscape. The program features live online classes, industry-expert faculty, and career support services.
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Overview
The BBA in Digital Marketing program at SRM Institute of Science and Technology is a comprehensive three-year undergraduate degree that combines traditional business education with cutting-edge digital marketing skills. The program is designed to prepare students for the evolving business landscape where digital expertise is increasingly crucial. With UGC entitlement and AICTE recognition, this program offers a blend of theoretical knowledge and practical applications.
Why BBA (Bachelor of Business Administration)?
The program stands out for its specialized focus on digital marketing while providing a strong foundation in business fundamentals. Students benefit from:
- A comprehensive curriculum designed by leading academicians and industry experts
- Live online learning format suitable for working professionals
- Industry-relevant specializations including Digital Marketing
- Access to SRM's renowned faculty and resources
- UGC entitled and AICTE approved degree
- AI-based student support and 24*5 chat assistance
- Career services and placement assistance
What does this course have to offer?
Key Highlights
Ranked 12th in MHRD-NIRF rankings
Accredited with NAAC A++ grade
Globally ranked 4-Star university with Diamond rating
Comprehensive curriculum covering both business and digital marketing
Live online interactive learning designed for flexibility
Industry-expert faculty members
AI-based student support system
Placement assistance with 2300+ hiring partners
Who is this programme for?
Working professionals seeking career growth
Fresh graduates interested in digital marketing
Entrepreneurs wanting to understand online business
Individuals looking to transition to digital marketing roles
Students interested in e-commerce and digital business
Minimum Eligibility
10+2 with 50% marks from any recognized board including NIOS
Valid qualification certificate
Passing certificate from previous institution
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.