Advanced Certificate in Digital Marketing & Communications
The Advanced Certificate in Digital Marketing & Communication from MICA is a comprehensive program designed for professionals seeking to master the digital marketing landscape. This industry-aligned curriculum equips you with cutting-edge skills covering everything from SEO to marketing analytics with real-world applications and live projects. You'll gain expertise in brand development, learn from experienced MICA faculty and marketing experts, and master practical tools like Google Analytics, Facebook Ads, and Hootsuite. The program features immersive case studies and projects with brands like Star Sports and Zivame, providing hands-on experience in digital campaigns, branding, and content strategy. Designed for both professionals and freshers, this program offers the flexibility to upskill while working, providing the perfect blend of theoretical knowledge and practical application to excel in the field.
Instructors:
Siddharth Deshmukh
Dr. Anita Basalingappa
English
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Overview
MICA's Advanced Certificate in Digital Marketing & Communication is a premier program designed to equip professionals with comprehensive skills in the digital marketing landscape. Offered by MICA, ranked 32nd in the NIRF 2024 Management Category and known as the Mecca of Marketing with a 20+ year legacy, this program combines academic excellence with practical industry application. The curriculum covers essential digital marketing domains including SEO, SEM, social media marketing, content creation, and analytics, providing learners with both theoretical knowledge and hands-on experience through real-world projects and case studies. The program offers two specialized tracks catering to different career stages and allows students to choose from six specializations to tailor their learning journey. With a strong emphasis on practical skills development, students work on 12+ live projects with actual brands, gaining valuable experience that directly translates to career advancement. Completion of the program grants Executive Alumni Status from MICA, connecting graduates to a prestigious network of marketing professionals that includes leaders at companies like Starbucks, Unilever, and Star.
Why Leadership & Management?
This Advanced Certificate in Digital Marketing & Communication from MICA stands out due to its comprehensive curriculum developed by one of India's premier marketing institutions, ranked 32nd in NIRF 2024. The program uniquely offers a "Learn By Doing" approach with 12+ real-world case studies and live projects featuring brands like Star Sports and Zivame. Students benefit from Executive Alumni Status at MICA, joining a network of 15,000+ learners and 3,500+ success stories. The program provides upGrad funding for Meta and Google campaigns, access to 70+ digital marketing tools, and personalized 1:1 career mentorship. With flexibility to choose from 2 tracks (Executive or Management) and up to 6 specializations, learners can customize their experience to match career goals. An offline industry immersion with Social Panga offers hands-on agency experience, while the program's 250+ hiring partners and proven record of 32% average salary increases demonstrate its real-world value. Multiple certification opportunities, including credentials from MICA, upGrad, Meta, CleverTap, and Social Panga, further enhance the program's professional impact.
What does this course have to offer?
Key Highlights
The program highlights include comprehensive marketing fundamentals, website development, social media strategies, SEO techniques, paid media marketing, display advertising, email marketing, content creation, analytics, and integrated marketing approaches. Students learn through a balanced mix of theoretical concepts and practical applications, working on real-world projects that simulate industry challenges. The curriculum is regularly updated to incorporate the latest digital marketing trends and tools, ensuring graduates possess skills that are immediately relevant in the job market. With flexibility to choose specialized tracks and focus areas, learners can customize their educational journey to align with specific career goals in the digital marketing landscape.
The program is designed for both beginners and experienced professionals looking to enhance their digital marketing capabilities, providing a structured learning path that accommodates various skill levels and career objectives.
Who is this programme for?
Admission to the program requires a Bachelor's Degree from a recognized university. The application process is straightforward, consisting of three simple steps: filling out the application form on the upGrad portal, getting shortlisted based on profile evaluation, and blocking a seat by paying INR 10,000. The program offers flexible payment options including No Cost EMI of INR 6,458 per month for 12 months. The total program fee is INR 79,999, with options to add specializations at additional costs. The program structure includes a 4-month core curriculum, with each additional specialization extending the duration by one month. The upcoming batch starts on May 15, 2025, providing sufficient time for prospective students to complete the application process.
Minimum Eligibility
Bachelor's Degree from a Recognised University
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.