Diploma in Marketing Management - Mangalayatan
The Diploma in Marketing Management from Mangalayatan Online provides students with a solid foundation in essential business concepts and core marketing principles. This UGC-approved program offers comprehensive education in marketing strategies, digital marketing, sales management, and customer relations. Students develop strong leadership and analytical skills through a curriculum that covers consumer behavior, advertising, retail management, and business communications. The program prepares graduates for diverse marketing and business development roles across various industries.
Instructors:
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Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
1 Year
₹ 19,000
Overview
The Diploma in Marketing Management at Mangalayatan Online offers comprehensive education in marketing principles and business practices. This one-year program covers essential marketing concepts including digital marketing, sales management, advertising, consumer behavior, and customer relationship management. Students develop strong marketing skills and leadership abilities through a curriculum that balances theoretical knowledge with industry-relevant practical applications. The program prepares graduates for various marketing and business development positions across industries.
Why Leadership & Management?
This diploma program is perfect for individuals seeking careers in marketing, sales, and business development. The curriculum focuses on mastering marketing skills, developing leadership abilities, and understanding business operations. With UGC approval and NAAC A+ grading, the program ensures quality education that prepares students for diverse marketing roles including sales management, advertising, retail management, and digital marketing positions.
What does this course have to offer?
Key Highlights
UGC Entitled program
NAAC A+ Graded institution
AICTE Accredited
Comprehensive marketing education
Digital marketing specialization
Affordable fee structure
Flexible online learning
40 course credits
Who is this programme for?
Recent 10+2 graduates
Individuals interested in marketing careers
Aspiring sales professionals
Those seeking business development skills
Students interested in digital marketing
Professionals seeking marketing expertise
Minimum Eligibility
Completed 10+2 education from any recognized board
45% aggregate in Higher Secondary
Who is the programme for?
The program requires completion of 10+2 education with 45% aggregate marks. The one-year diploma consists of two semesters covering 40 credits total. Students must secure the required credits to complete the degree. The curriculum is structured to provide foundational marketing and management knowledge in the first semester and specialized marketing topics in the second semester.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Selection process
How to apply?
Curriculum
The curriculum spans two semesters covering essential marketing and business topics. Students study principles of marketing, digital marketing, sales management, advertising management, customer relationship management, consumer behavior, retail management, and business communication. The program includes financial accounting and organizational structure understanding to enhance overall business acumen.
There are 2 semesters in this course
The diploma program is structured across two semesters. Semester 1 introduces core principles including Principles of Management and Organizational Structure, Financial Accounting, Principles of Marketing, Business Communication, and Consumer Behaviour. These courses provide foundational knowledge in marketing and organizational communication. Semester 2 focuses on specialized marketing areas including Digital Marketing, Customer Relationship Management, Sales Management, Advertising Management, and Retail Management. The curriculum prepares students for strategic business operations and marketing leadership roles.
Semester 1
Semester 2
Programme Length
The program duration is 1 year divided into 2 semesters. Students can complete the diploma at their own pace with flexible online learning options.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Assistant Professor
MBA, Ph. D in Management
Assistant Professor
Tuition Fee
The total program fee is ₹19,000 including all charges. The fee structure includes ₹8,000 per semester as course fee, ₹1,000 per semester as exam fee, ₹18,000 annual fee, and ₹1,000 one-time registration fee. The affordable fee structure makes quality marketing management education accessible to students.
Fee Structure
Payment options
Learning Experience
Students experience flexible online learning through Mangalayatan's digital platform. The program offers recorded lectures and study materials accessible anytime. Students benefit from 112 hours of comprehensive course content delivered through interactive online sessions. The learning approach emphasizes practical skill development alongside theoretical knowledge in marketing and business management.
University Experience
Mangalayatan Online, established in 2006, is a leading institution with NAAC A+ grading and UGC entitlement. Students gain access to quality educational resources and support services. The university maintains strong industry connections and offers placement support to graduates. With over 20 years of trust in higher education, Mangalayatan provides a robust learning environment for marketing and business education.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Mangalayatan University is a private university established in 2006 in Aligarh, Uttar Pradesh. Located on a 70-acre campus 20km from the Yamuna Expressway, the university offers undergraduate, postgraduate, and doctoral programs across multiple disciplines including Engineering, Business, Law, Pharmacy, and Liberal Arts14. The institution has graduated over 7,000 students and currently hosts approximately 3,500 students from India and abroad.
#1201-1400
QS World Ranking 2024
#6937
EduRank Global
#441
EduRank India
Affiliation & Recognition
UGC
AICTE
NAAC
BCI
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Assistant Professor
MBA, Ph. D in Management
Assistant Professor
Career services
The university maintains a dedicated Training and Placement (T&P) Cell located in the SARAYU block, led by Director Er. T.S. Rajput and Training and Placement Officer Mr. Love Mittal. The cell provides comprehensive career development support including placement assistance, internships, and industry exposure. Services include resume building workshops, mock interviews, career counseling, and industry interaction sessions. The placement team works year-round to build industry relationships and facilitate student placements through on-campus and off-campus recruitment drives.
1000+
Total Placement Opportunities
500+
Number of Recruiters
10 LPA
Highest Package 2023
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
1 Year
₹ 19,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.