The Online MBA in Digital Marketing program at LPU combines traditional marketing principles with cutting-edge digital strategies and technology tools for data interpretation. Students gain specialized skills in social media marketing, SEO, content marketing, and analytics while learning to navigate the evolving digital business landscape. The program emphasizes practical applications and industry-relevant knowledge to prepare graduates for leadership roles in digital marketing.
Instructors:
English
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,44,000
₹ 2,00,000
Overview
Join India's leading Online MBA program and develop expertise in digital marketing through comprehensive curriculum and industry-aligned learning. The program combines traditional marketing fundamentals with cutting-edge digital strategies to prepare you for leadership roles.
Why Online MBA (Master of Business Administration)?
This program offers unique advantages including a contemporary curriculum, industry-demanded skills, hands-on experience across digital marketing verticals, NAAC A++ accreditation, and dedicated placement support. Students benefit from expert faculty, live classes, and practical projects.
What does this course have to offer?
Key Highlights
Industry Recognition - UGC Entitled & AICTE Approved
Flexible Learning - Weekend Live Classes
Practical Training - 400+ hours of video content
Placement Support - Dedicated career services
Industry Expert Sessions - Regular masterclasses
Interested in career outcomes and specializations?
Who is this programme for?
Recent graduates looking to start a career in digital marketing
Marketing professionals seeking to upgrade digital skills
Entrepreneurs wanting to leverage digital channels
Professionals planning career transition to digital marketing
Minimum Eligibility
Bachelor's degree in any discipline OR Company Secretary (CS) from ICSI OR Chartered Accountancy (CA) from ICAI OR Cost & Management Accountancy (CMA) from ICAI
Minimum 50% marks in qualifying exam
Not sure whether you qualify for this programme?
Who is the programme for?
The admission process involves online registration, document submission, and verification. Eligible candidates must have a bachelor's degree or equivalent professional qualification. The program follows a semester system with continuous evaluation through assignments and examinations.
Here's a Glimpse of Your Degree

*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Selection process
How to apply?
Curriculum
The curriculum spans 4 semesters covering core management subjects and specialized digital marketing courses. Key modules include Digital Marketing Foundations, Social Media Marketing, SEO, Analytics, and Strategy. The program includes practical projects and industry case studies.
There are 4 semesters in this course
The program curriculum is designed to provide comprehensive knowledge of digital marketing concepts and tools. Students learn through a mix of theoretical foundations and practical applications across four semesters. Core courses cover management fundamentals while specialized modules focus on various aspects of digital marketing including social media, SEO, analytics, and strategic planning.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
2 Years (4 Semesters) with weekend LIVE classes requiring 8-10 hours weekly commitment
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Associate Professor (Managerial Economics)
Dr. Tanima Dutta is a Expert in managerial economics, focusing on the application of economic theory to business practices.
Associate Professor (Marketing Management)
Specializes in marketing strategies and consumer behavior, providing insights into effective marketing practices.
Tuition Fee
The Online MBA at Lovely Professional University is priced at ₹40,400 per semester, with an actual total programme fee of ₹2,00,000. After applicable student grants, the fee reduces to ₹1,46,240. The fee includes an examination fee of ₹2,000 per semester and excludes a one-time non-refundable registration fee of ₹1,000. No-cost EMI options are available, with flexible monthly instalment tenures of 6, 12, 18, or 24 months — the 24-month plan works out to approximately ₹7,373 per month. Lumpsum payment is also accepted. Students with verifiable national or international achievements in Sports, R&D, Social Science, Cultural, or Co-curricular activities may be eligible for a full fee waiver on the UGC-entitled degree.
Fee Structure
Payment options
Financing options
Financial Aid
Need help understanding fees, EMI options, or scholarships?
Learning Experience
Students experience a blend of LIVE and recorded lectures delivered through a state-of-the-art Learning Management System. The program emphasizes practical learning through real-world projects and case studies.
University Experience
LPU provides a comprehensive digital learning environment with 24/7 access to study materials, recorded lectures, and interactive sessions. Students get opportunities for networking, industry interaction, and skill development.
Loading alumni...
About the University
Lovely Professional University (LPU), established in 2005, is a leading private university located in Jalandhar, Punjab, India. Known for its commitment to academic excellence and holistic student development, LPU offers a wide array of undergraduate, postgraduate, and doctoral programs across various disciplines including engineering, management, law, arts, and sciences. The university is equipped with state-of-the-art facilities and modern amenities that foster a conducive learning environment. LPU emphasizes industry-relevant education and has established strong connections with various sectors, enhancing its students' employability. With a vibrant campus life that promotes creativity and cultural diversity, LPU aims to prepare students to thrive in a competitive global landscape.
#16
NIRF Rank 2023
30,000
Total Enrollment
20:1
Students:Faculty Ratio
Affiliation & Recognition
UGC
NAAC
AICTE
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Associate Professor (Managerial Economics)
Dr. Tanima Dutta is a Expert in managerial economics, focusing on the application of economic theory to business practices.
Associate Professor (Marketing Management)
Specializes in marketing strategies and consumer behavior, providing insights into effective marketing practices.
Career services
Lovely Professional University provides extensive career services aimed at enhancing student employability and facilitating successful transitions into the workforce. The university's dedicated placement cell organizes recruitment drives where numerous national and multinational companies participate each year. This proactive approach ensures that students have access to a wide range of job opportunities upon graduation. The placement cell also offers personalized counseling sessions to help students identify their strengths and career aspirations. Workshops on resume writing, interview preparation, and professional etiquette are regularly conducted to equip students with essential skills needed in the job market. Additionally, LPU fosters partnerships with industries to create internship opportunities that allow students to gain practical experience while studying. The university also emphasizes entrepreneurship by providing resources and mentorship for students interested in starting their own ventures. With a focus on holistic development, LPU prepares its graduates not only academically but also professionally, ensuring they are well-rounded individuals ready to face the challenges of the global job market.
85%
Placement Rate
7 LPA
Average Salary After Graduation
2,100+
Number of Partnerships with Recruiters
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,44,000
₹ 2,00,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.




