Online MBA in Marketing
This comprehensive MBA program empowers students with essential expertise to craft strategic campaigns, drive brand growth, and achieve success in today's dynamic business landscape. Students develop strategic leadership capabilities while mastering advanced marketing concepts including digital marketing, marketing analytics, consumer behavior, and brand management. The curriculum integrates core business subjects with specialized marketing modules covering omni-channel marketing, integrated marketing communications, and global marketing strategies. Graduates emerge as capable marketing leaders ready to thrive in the ever-evolving marketing domain across various industries including retail, FMCG, technology, healthcare, hospitality, and finance.
English
Powered by
Course Start Date:
Starting soon
Application Deadline:
Closing soon
Duration:
2 Years
₹ 1,76,400
₹ 1,96,000
Overview
This most popular MBA elective uniquely combines traditional business management with cutting-edge marketing expertise, preparing future leaders in the ever-evolving marketing domain. With 90 credit hours delivered through advanced LMS technology, students gain practical experience through real-world marketing scenarios while developing creative analytical and problem-solving skills essential for global market challenges.
Why Online MBA (Master of Business Administration)?
Choose this program to gain exposure to advanced Digital Marketing and Marketing Analytics courses while developing enhanced understanding of digital and social media strategies for intelligent marketing. Develop creative analytical and problem-solving skills through real-world situation analysis as part of master thesis work, with marketing courses equipped to prepare students for global market challenges.
What does this course have to offer?
Key Highlights
90 program credits
2-year comprehensive curriculum
4 semester structure
Most popular elective
60% increased employability
150K job openings for MBAs
5% YoY growth in management roles
0% interest EMI available
Who is this programme for?
Working professionals seeking marketing expertise
Business managers wanting digital marketing skills
Graduates with 50% minimum marks
Professionals in retail, FMCG, technology, healthcare, hospitality, finance
Individuals pursuing careers in marketing research, advertising, media firms
Minimum Eligibility
Graduation with minimum 50% marks
Age relaxation of 5% for SC/ST candidates
Final semester bachelor's students eligible
Minimum 3-year undergraduate program required
UGC recognized university degree mandatory
Who is the programme for?
The admission process is straightforward with online application and document verification. Academic structure spans 4 semesters over 2 years, totaling 90 credits. The program combines theoretical knowledge with practical application through projects, case studies, and a master thesis completed between semester 3 and 4.
Important Information
Selection process
How to apply?
Curriculum
The curriculum integrates core business subjects with specialized marketing modules. Students progress through business economics, finance, and operations while simultaneously developing expertise in consumer behavior, integrated marketing communications, omni-channel marketing, market research tools, B2B marketing, retail marketing, digital marketing, brand management, and global marketing strategies. The program includes innovative courses like Generative AI for Online Learners.
There are 4 semesters in this course
Semester 1 covers Business Economics, Sustainability & Ethics, Financial Reporting & Corporate Finance, Organizational Behavior and Human Resources Management, Quantitative Techniques for Business Decisions, and Generative AI for Online Learners. Semester 2 includes Entrepreneurship, Marketing Management, advanced Quantitative Techniques, Business Law & Corporate Governance, and Business Analytics & Artificial Intelligence. Semester 3 focuses on Business Research Methods, Operations Management, Consumer Behavior and Insights, Integrated Marketing Communications, Omni Channel Marketing, Market Research Tools, and Open Elective Course. The final semester covers Strategic Management, B2B Marketing, Retail Marketing and Service Management, Digital Marketing and Brand Management, Global Marketing, and Master Thesis completion.
1st Semester
2nd Semester
3rd Semester
4th Semester
Programme Length
2 years full-time online program with flexible scheduling options. Students can complete coursework at their own pace while meeting semester deadlines. The program structure allows working professionals to balance studies with career commitments through evening and weekend class options.
Tuition Fee
Semester-wise fee structure of ₹49,000 per semester totaling ₹1,96,000 for the complete program. EMI options available starting at ₹12,781 per month with 0% interest and no hidden costs. Additional costs include one-time university registration fee of ₹2,500 and annual examination fee of ₹3,000.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
Interactive online learning through cutting-edge LMS platform featuring micro-lessons, virtual laboratories, and TAP-R model implementation. Students engage in collaborative projects, live sessions with faculty, and peer-to-peer learning experiences. The platform supports multimedia content delivery, real-time assessment mechanisms, and includes innovative courses like Generative AI for Online Learners.
University Experience
Access to JAIN (Deemed-to-be University) resources including digital library, research databases, and alumni network. Students receive globally recognized degree equivalent to on-campus programs. Career advancement services powered by foundit partnership provide job placement assistance and professional development opportunities in marketing and advertising sectors.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Loading alumni...
About the University
Established in 1990 as Sri Mahaveer Jain College, JAIN (Deemed-to-be University) received deemed university status in 2008. Located in Bangalore, the Silicon Valley of India, it operates across 10 thriving campuses. The university offers comprehensive education through six faculties: Commerce, Creative Arts & Design, Engineering and Technology, Management, Humanities & Social Sciences, and Sciences. Known for its emphasis on education, entrepreneurship, research, and sports, JAIN has established itself as a hub for learning with state-of-the-art facilities and centers that inspire innovation
#65
NIRF Overall Ranking 2024
#95
NIRF Engineering Ranking 2024
#77
NIRF Management Ranking 2024
Affiliation & Recognition
UGC
NAAC
NBA
ISO
Career services
The university maintains a comprehensive career development ecosystem through its Student Career Advisory and Placement Support Team. Working in association with the International Institute of Global Studies (IIGS), they provide mandatory Campus Recruitment Leadership Training Programs for all placement-seeking students. The career services include specialized training sessions, workshops, and internship opportunities to enhance employability. The placement cell facilitates interactions with industry leaders, entrepreneurs, and policy makers, while also organizing guest lectures and alumni interactions. Students receive training in personality development, aptitude testing, and interview preparation
30LPA
Highest Package BTech
21.60LPA
Highest Package MBA
54.27%
BTech Placement Rate
Top Recruiters
Course Start Date:
Starting soon
Application Deadline:
Closing soon
Duration:
2 Years
₹ 1,76,400
₹ 1,96,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.