Digital Marketing for Performance & Growth - IIM Kozhikode

This Professional Certificate Programme equips professionals with advanced skills in digital marketing and growth hacking. Through a blend of theoretical knowledge and practical applications, participants learn performance marketing strategies, analytics, and modern digital tools.

Instructors:

Prof. Sreejesh S.

Prof. Satish Krishnan

English

Course Start Date:
4th December, 2024
Applications Deadline:
Closing Soon
Duration:
8 Months

₹ 1,80,000

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Overview

The Professional Certificate Programme in Digital Marketing for Performance & Growth by IIM Kozhikode offers comprehensive training in digital marketing strategies and growth tactics. The program combines theoretical foundations with practical applications through case studies, simulations, and live projects.

Why Marketing?

The program stands out for its comprehensive curriculum covering all aspects of digital marketing, from fundamentals to advanced strategies. Participants benefit from IIM Kozhikode's prestigious certification, executive alumni status, and hands-on experience with industry tools.

What does this course have to offer?

Key Highlights

Industry-recognized certification
Executive Alumni Status
Complete digital immersion
Live projects
Expert faculty guidance
360-degree marketing approach
Unique proven pedagogies
Immersive tools and technologies
2-day campus visit

Who is this programme for?

Marketing professionals
Digital marketers
Entrepreneurs
Business owners
Early career professionals
Mid-career managers

Minimum Eligibility

Graduates (10+2+3) from recognized university
Minimum 2 years work experience
75% minimum attendance required

Who is the programme for?

The selection process evaluates candidates based on their academic background and work experience. Successful candidates must maintain 75% attendance and pass all evaluation components.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum covers essential aspects of digital marketing including SEO, SEM, social media, content marketing, analytics, and performance optimization. The program uses various pedagogical approaches including workshops, case studies, and simulations.

There are 24 semesters in this course

The program is structured around key digital marketing components including Understanding the Digital World, Digital Consumer Journey, SEO/SEM, Social Media Marketing, Content Marketing, Analytics, and Performance Marketing. Each module combines theoretical concepts with practical applications.

Understanding the Digital World

The Digital Consumer Journey

Marketing in a Digital World

Publishers, Advertisers, and Ad-networks

Introduction to Digital Marketing Tools

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Display Advertising

Social Media Marketing

Content Marketing

Digital Marketing Analytics

ROI/Performance Marketing

Conversion Rate Optimization (CRO) Strategy

Attribution Modelling Simulation

Digital Branding Strategy

E-Commerce

Mobile Marketing

Online Reputation Management (ORM)

Digital Media and Entertainment

Competing in the Digital World

Leveraging MarTech

Using the Metaverse for Marketing

Recent Development in Digital & Global Outlook

Capstone Live Project

Programme Length

6-8 months with weekend classes

Tuition Fee

The program fee is INR 1,80,000 + GST with a one-time application fee of INR 2,000 + GST. Flexible payment options and EMI facilities are available.

Fee Structure

Payment options

Learning Experience

The program uses a Direct to Device format with live interactive sessions. Learning methods include case studies, simulations, hands-on exercises, and a capstone live project.

University Experience

IIM Kozhikode provides comprehensive support through its state-of-the-art digital learning platform. The program includes campus immersion and access to industry-leading tools and resources.

About the University

Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.

112.5 acres

Campus size

1,200+

Total enrollment

103

Faculty size

Affiliation & Recognition

EQUIS Accreditation

AMBA Accreditation

Institute of National Importance Status

Career services

IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.

67.02 LPA

Highest package

24 LPA

Average package

Course Start Date:
4th December, 2024
Applications Deadline:
Closing Soon
Duration:
8 Months

₹ 1,80,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Sreejesh S.

Associate Professor,Marketing Management,IIM Kozhikode

Prof. Sreejesh is dedicated to enhancing students' understanding of marketing principles through a blend of theoretical frameworks and practical applications. His teaching approach emphasizes critical thinking and real-world problem-solving, preparing students to navigate the complexities of the marketing landscape effectively. Through his mentorship and research contributions, he plays a significant role in shaping future marketing professionals equipped to meet the challenges of an ever-evolving industry.

Prof. Satish Krishnan

Professor,Information Systems,IIM Kozhikode

Prof. Krishnan is dedicated to enhancing students' understanding of how information systems can be leveraged for competitive advantage in organizations. He likely employs a combination of theoretical frameworks and practical case studies to prepare students for the challenges of managing information in today's digital landscape. Through his teaching and research contributions, Prof. Satish Krishnan plays a significant role in shaping future leaders in the field of information systems and management.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Sreejesh S.

Associate Professor,Marketing Management,IIM Kozhikode

Prof. Satish Krishnan

Professor,Information Systems,IIM Kozhikode

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the duration?

Who should attend?

Will I get alumni status?