Advanced Strategy & Analytics - IIM Kozhikode

This 14-month dual certification program combines advanced strategy for products and marketing with analytics, offering professionals comprehensive training in product development, marketing strategy, and data-driven decision making.

Instructors:

Geetha M

Shovan Chowdhury

English

Duration:
14 Months

₹ 3,29,600

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Overview

The dual certification program offers comprehensive training in product strategy and marketing analytics from IIM Kozhikode. The curriculum combines theoretical frameworks with practical applications through simulations, case studies, and real-world projects.

Why Technology & Analytics?

This unique program offers dual certification, executive alumni status, and hands-on experience through simulations and capstone projects. The program is delivered by renowned IIM faculty and features limited batch size for personalized attention.

What does this course have to offer?

Key Highlights

Executive Alumni Status
Dual Certification
Live Online Sessions
Peer Learning Opportunities
Industry Case Studies
Simulation-based Learning
Capstone Projects
Dedicated Support

Who is this programme for?

Marketing Professionals
Product Managers
Business Leaders
Digital Analysts
Academicians
Professionals with 3+ years experience

Minimum Eligibility

Graduates (10+2+3) or Diploma from recognized university
Minimum 3 years work experience
Profile-based selection

Who is the programme for?

The program follows a rigorous selection process evaluating candidates' profiles and work experience. Participants must complete assignments, simulations, capstone projects and maintain attendance requirements.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans two programs: Advanced Strategy for Products and Marketing (ASPM) and Advanced Analytics for Products and Marketing (AAPM). Topics include product innovation, marketing strategy, consumer behavior, digital marketing, and analytics applications.

There are 2 semesters in this course

The program consists of two complementary tracks. The ASPM track covers product strategy, innovation, positioning, and marketing communications. The AAPM track focuses on marketing analytics, consumer behavior analysis, predictive modeling, and data-driven decision making. Both tracks include simulations and capstone projects.

Module 1: Advanced Strategy for Products and Marketing (ASPM)

14 Months to complete · 30 lectures

Module 2: Advanced Analytics for Products and Marketing (AAPM)

14 Months to complete · 30 lectures

Programme Length

14 months including 10 months classroom sessions, 2 capstone projects, 2 simulations, and 16 weeks non-classroom project work.

Tuition Fee

Program fee is INR 2,80,000 + GST with flexible payment options. Individual program fee is INR 1,40,000 + GST. Application fee of INR 2,000 + GST is additional.

Fee Structure

Payment options

Learning Experience

The program uses online live interactive sessions with Direct to Device format. Classes include lectures, case discussions, simulations, and projects led by IIM faculty.

University Experience

Participants gain access to IIM Kozhikode's resources and networking opportunities. The program includes industry case studies and peer learning opportunities.

About the University

Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.

112.5 acres

Campus size

1,200+

Total enrollment

103

Faculty size

Affiliation & Recognition

EQUIS Accreditation

AMBA Accreditation

Institute of National Importance Status

Career services

IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.

67.02 LPA

Highest package

24 LPA

Average package

Duration:
14 Months

₹ 3,29,600

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Geetha M

Professor

Dr. Geetha M is a Professor at the Indian Institute of Management Kozhikode (IIMK), specializing in areas such as Artificial Intelligence (AI) and Computer Science Engineering (CSE). She earned her Ph.D. from Amrita Vishwa Vidyapeetham in 2019 and has since contributed significantly to research and academia. Dr. Geetha's work focuses on integrating advanced technologies in educational contexts, particularly through her research on sign language recognition and machine vision systems. She has published numerous papers in reputed journals and has been involved in various projects that employ deep learning techniques for real-world applications.

Shovan Chowdhury

Professor

Dr. Shovan Chowdhury is a Professor at the Indian Institute of Management Kozhikode (IIMK), where he specializes in Quantitative Methods and Operations Management. He has a robust academic background with a focus on probability and statistics, data analytics, and multivariate data analysis. Dr. Chowdhury has contributed significantly to the field through his role as an associate editor for the Journal of the Indian Society for Probability and Statistics and as an academic editor for PLOS ONE. His involvement in various professional associations, including the American Statistical Association and the Analytics Society of India, underscores his commitment to advancing statistical education and research.

Testimonials

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Geetha M

Professor

Shovan Chowdhury

Professor

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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