Sales & Marketing Executive Programme - IIM Calcutta

A 12-month executive program offering in-depth coverage of sales and marketing frameworks, contemporary practices, and strategic business integration. Features campus immersions and hands-on projects.

4.5

Instructors:

Prof. Rashmi Kumari

Prof. Suren Sista

English

Course Start Date:
9th March, 2025
Applications Deadline:
15th December 2024
Duration:
12-12 Months

₹ 4,30,000

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Overview

IIM Calcutta's Executive Programme in Sales & Marketing provides comprehensive coverage of emerging frameworks and business integration strategies. The program emphasizes contemporary practices across brand management, service management, and distribution channels.

Why Online MBA (Master of Business Administration)?

The program features two campus visits (3 and 4 days), real-world case studies, and practical projects. Participants receive IIM Calcutta Executive Education Alumni status and certification from India's first triple-crowned B-school.

What does this course have to offer?

Key Highlights

Interactive learning platform
Two campus immersions
Real-world case studies
Practical projects
Executive alumni status
Industry expert faculty
Core and specialized topics

Who is this programme for?

Junior and middle-level executives
Sales and marketing professionals
Pharma industry professionals
FMCG sector managers
Banking and financial services professionals

Minimum Eligibility

Graduate/Postgraduate with 50% marks
Minimum 2 years work experience
75% minimum attendance required
Profile evaluation and SOP required

Who is the programme for?

Selection based on profile evaluation, educational qualification, and Statement of Purpose. Requires minimum 50% marks and 2 years experience.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans 12 comprehensive modules across three levels: General Management, Sales & Marketing Fundamentals, and Specialized Modules. Features practical applications through simulations and projects.

There are 12 semesters in this course

The program progresses through three distinct levels, starting with management fundamentals and advancing to specialized sales and marketing topics. Each module combines theoretical frameworks with practical applications and industry insights.

Module 1: Fundamentals of Management

Module 2: People Skills for Sales and Marketing Professionals

Module 3: Marketing Management

Module 4: Sales & Distribution Management

Module 5: Marketing Research and Analytics

Module 6: Services Marketing

Module 7: Pricing Decisions

Module 8: Consumer Behaviour

Module 9: B2B Sales and Marketing

Module 10: Marketing Communications

Module 11: Digital Marketing

Module 12: Marketing Strategy Simulation and Conclusion

Programme Length

12-month program with flexible learning format

Tuition Fee

The total program fee is ₹430,000 plus applicable taxes, with multiple installment options

Fee Structure

Payment options

Learning Experience

Program combines Direct-to-Device learning with two campus immersions. Features interactive sessions, case studies, and weekly assignments.

University Experience

IIM Calcutta provides comprehensive support through interactive learning platforms and industry connections. Successful participants receive graded certification and alumni status.

About the University

Founded in 1961 as India's first national institution for post-graduate studies in management, IIM Calcutta was established in collaboration with MIT Sloan School of Management, Ford Foundation, and the Government of West Bengal. Known as the 'Finance Campus of India', it is the only Indian business school with triple accreditation (AACSB, AMBA, EQUIS).

464

Total enrollment

100+

Faculty size

49th

Global ranking

Affiliation & Recognition

AACSB Accredited

EQUIS (European Quality Improvement System)

AMBA (Association of MBAs)

CEMS Membership

Career services

Through its Career Development and Placement Office (CDPO), IIM Calcutta provides comprehensive career support across multiple channels. The institute maintains strong corporate relationships resulting in exceptional placement records. The effectiveness is demonstrated through consistent 100% placement rates and significant salary packages across various sectors including consulting, finance, and technology

100%

Placement rate

32.68 LPA

Average CTC

32.27 LPA

Median CTC

Course Start Date:
9th March, 2025
Applications Deadline:
15th December 2024
Duration:
12-12 Months

₹ 4,30,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Rashmi Kumari

Assistant Professor - Marketing, IIM Calcutta

Rashmi Kumari is currently a faculty in the Marketing group at IIM Calcutta. She holds PhD from the Indian Institute of Management Ahmedabad and a B.Tech. in Production & Industrial Engineering from the National Institute of Technology Jamshedpur.

Prof. Suren Sista

Professor

Professor Suren Sista is a member of the faculty of Marketing at the Indian Institute of Management Calcutta. He is a Fellow (Ph.D.) of the Indian Institute of Management Bangalore and holds a post-graduate degree in Marketing Communications from MICA.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.5 course rating

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Rashmi Kumari

Assistant Professor - Marketing, IIM Calcutta

Prof. Suren Sista

Professor

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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