Dr. Kalpak Kulkarni, an Assistant Professor of Marketing at IIT Roorkee's Department of Management Studies, brings specialized expertise in digital and social media marketing training, backed by a Ph.D. from IIT Bombay's Shailesh J. Mehta School of Management, where his research focuses on consumer evaluation of new-age media and communication formats, particularly in digital and social media marketing domains, with his research contributions providing critical insights into viral advertisements and moment marketing campaigns in the digital landscape, while his expertise in digital marketing strategies and consumer behaviour analysis serves as a valuable resource for professionals and scholars, enabling them through his training programs to master the latest industry insights, strategies, and best practices in digital and social media marketing, ultimately helping participants navigate digital platforms effectively, leverage viral marketing techniques, and create impactful campaigns that connect with their target audiences.