IIT Delhi Advanced Certification in Persuasive UX Strategy

IIT Delhi's Advanced Certification in Persuasive UX Strategy equips professionals with skills to create influential user experiences. This program blends psychological theories with practical UX design applications, focusing on research methods, behavioral insights, and strategic implementation.

Instructors:

Prof. Jyoti Kumar

English

Course Start Date:
16th March, 2025
Applications Deadline:
31st Dec, 2024
Duration:
6-6 Months

₹ 2,00,600

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Overview

The Advanced Certification Programme in Persuasive UX Strategy offers comprehensive training in creating user experiences that influence behavior and drive business results. This 6-month program combines scientific theories with practical applications, featuring 240+ hours of learning experience.

Why MSc (Master of Science)?

The program distinguishes itself through its unique blend of psychological principles and UX design practices. It features neurophysiological data analysis, live demonstrations, and hands-on projects. Students benefit from guest lectures by industry experts and access to advanced UX research tools.

What does this course have to offer?

Key Highlights

80 hours live online sessions
80 hours self-paced learning
40 hours capstone project
20+ hours campus immersion
20 hours doubt clearing sessions
Neurophysiological lab access
Guest lectures from experts

Who is this programme for?

UI/UX designers seeking advancement
IT professionals transitioning to UX
UX team managers
Product designers
UX researchers
Content strategists

Minimum Eligibility

Any graduate with minimum 1 year UX management experience
Selected through application review
Basic understanding of design principles

Who is the programme for?

The program features rigorous assessment including capstone projects (50%) and MCQ-based exam (50%). Minimum 70% marks and 50% attendance required for completion certificate. Selection based on application review.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans 20 comprehensive modules covering business of UX, research methods, brand strategy, persuasion science, UI design, evaluation methods, and organizational culture. Includes hands-on assignments, portfolio development, and capstone project.

There are 22 semesters in this course

The program curriculum progresses through 20 modules, starting with UX fundamentals and advancing to specialized topics in persuasive design. Key areas include research methods, data analysis, persuasion tools, interface design, and emerging technologies like AI in UX. Each module combines theoretical knowledge with practical applications through assignments and live demonstrations.

Module 1: Business of UX, UX Roles and Skills

Module 2: Introduction to Research Methods in UX and Live Demonstration of Research Methods

Module 3: Role of Brand and UX in Online Decision Process

Module 4: Analysis of Research Data

Module 5: Usability, UX and CX, Role of UX in Product Design and Service Design

Module 6: Generating Design Insights from Data

Module 7: Creating UX Strategy from Research Data

Module 8: Introduction to Science of Persuasion and its role in consumer decisions

Module 9: Role of Persuasion in UX strategy and ethics of Persuasion

Module 10: Detailed Discussions on the Persuasion Tools and their Applications

Module 11: Creation of User Interfaces matching the Persuasive Strategy

Module 12: Introduction to Evaluation Methods in UX Strategy Design and their Live Demonstration

Module 13: Measurement of Return on Investment from UX Strategy

Module 14: Cultural and legal issues in the UX design and testing process

Module 15: Live Demonstration of Advanced Test Methods in UX using eye trackers, EEG and GSR

Module 16: Role of AI in Persuasive UX design process

Module 17: Development of Organisational Culture in UX Strategy and Design

Module 18: UX Skilling Domains, Teamwork and Recruitment Strategies

Module 19: Portfolio Creation and Presentation

Module 20: Capstone Project, Spillover Discussions, Lab Visits and Presentations

Tools

Assignments

Programme Length

6 months comprising 240+ learning hours: 80 hours live sessions, 80 hours self-paced learning, 40 hours capstone project, 20+ hours campus immersion, and 20 hours doubt clearing sessions.

Tuition Fee

Program fee ₹1,70,000 plus GST (₹30,600), totaling ₹2,00,600. Payment structure includes ₹10,000 registration fee and three installments: ₹64,000, ₹48,000, and ₹48,000. EMI options available through TimesPro.

Fee Structure

Payment options

Learning Experience

Students experience a multi-faceted learning approach combining live online sessions, self-paced study, and practical projects. Program includes access to UX labs for neurophysiological data collection, interactive workshops, and personalized feedback sessions.

University Experience

The learning environment integrates virtual classrooms with hands-on lab experience and optional campus immersion. Students gain access to advanced UX research tools, industry expert sessions, and comprehensive career support services.

About the University

Established in 1961, IIT Delhi is one of the premier engineering institutes in India and is recognized globally for its academic excellence and research contributions. Located in Hauz Khas, New Delhi, the institute offers undergraduate, postgraduate, and doctoral programs across various engineering and technology disciplines. IIT Delhi is known for its rigorous curriculum, state-of-the-art facilities, and strong industry connections.

8000

Total Students

600

Faculty Members

2

NIRF Overall Rank

Affiliation & Recognition

Ministry of Education, Government of India

Association of Indian Universities

National Board of Accreditation

Career services

The Career Development Services at IIT Delhi offer comprehensive support for placements through organized recruitment drives, workshops, and industry interactions. The placement process includes pre-placement talks, interviews, and extensive career guidance. In the latest placement season, IIT Delhi achieved a 100% placement rate with participation from numerous leading companies across various sectors.

100%

Placement Rate

20.5 LPA

Average Package

1.2 Crore

Highest Package

Course Start Date:
16th March, 2025
Applications Deadline:
31st Dec, 2024
Duration:
6-6 Months

₹ 2,00,600

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructor

Prof. Jyoti Kumar

Head, Department of Design, Indian Institute of Technology Delhi

Prof. Jyoti Kumar has done his bachelor's from the Department of Design, IIT Guwahati. He has 4.5 years of industry experience and 12.5 years of academic experience.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructor

Prof. Jyoti Kumar

Head, Department of Design, Indian Institute of Technology Delhi

Prof. Jyoti Kumar has done his bachelor's from the Department of Design, IIT Guwahati. He has 4.5 years of industry experience and 12.5 years of academic experience.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What are the prerequisites?

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What is the assessment structure?