Digital Marketing & Growth - IIM Visakhapatnam

A comprehensive program in digital and social media marketing from IIM Visakhapatnam that equips professionals with practical skills in digital marketing strategy, analytics, and campaign management. Features hands-on training with industry tools and real-world applications.

Instructors:

Prof. Jyotsna JH

Prof. Amit Shankar

English

Course Start Date:
9th February 2025
Applications Deadline:
31st January 2025
Duration:
12 Months

₹ 1,90,000

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Overview

The program provides comprehensive training in digital marketing and growth strategies, combining theoretical knowledge with practical applications. Participants learn from industry experts and gain hands-on experience with the latest digital marketing tools and techniques.

Why Marketing?

This program stands out for its practical approach, featuring hands-on training with industry tools, real-world case studies, and a 3-day campus immersion. The curriculum is designed by leading faculty and industry experts to provide cutting-edge knowledge in digital marketing.

What does this course have to offer?

Key Highlights

Executive Alumni Status
3-Day Campus Immersion
150 Hours of Learning
Practical Industry Sessions
Real-time Case Studies
Simulation Exercises
Hands-on Tool Training
Comprehensive Digital Marketing Coverage

Who is this programme for?

Digital marketing professionals
Marketing managers and executives
Entrepreneurs and business owners
Career transitioners to digital marketing
Brand managers and consultants

Minimum Eligibility

Graduates (10+2+3) from recognized university
Minimum 1 year work experience
Diplomas not accepted

Who is the programme for?

The selection process evaluates candidates based on detailed profiles and written statements. The program follows a comprehensive assessment system including projects, quizzes, and case studies.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum covers essential areas of digital marketing including SEO, social media, content strategy, analytics, and campaign management. The program emphasizes practical learning through real-world applications and industry tools.

There are 29 semesters in this course

This 12-month program comprises multiple modules covering all aspects of digital marketing. Core topics include marketing fundamentals, consumer behavior, digital marketing basics, search marketing, social media marketing, analytics, and digital transformation. Each module combines theoretical concepts with practical applications.

1. Basic Marketing

2. Consumer Behaviour

3. Basics of Digital Marketing

4. Search Marketing

5. On-Page SEO

6. Off-page SEO

7. Search Engine Marketing

8. Google AdWords

9. Website Creation and Management

10. Google Analytics

11. Google Tag Manager

12. Social Media Marketing

13. Game of Like and Share

14. Linking Up for B2B

15. Online Storytelling

16. Hashtag World

17. YouTube Marketing

18. Contemporary Social Media Marketing Tools

19. Measuring Campaign Success

20. Digital And Social Media Analytics

21. Mobile Marketing

22. Affiliate Marketing

23. Influencer Marketing

24. Blogger Outreach

25. Online Aggregator

26. Content Marketing

27. Design Thinking

28. Email/Catalogue Marketing

29. Digital Transformation

Programme Length

The program spans 12 months with weekly online sessions on Sundays. A 3-day campus immersion enhances learning through intensive practical training and networking opportunities.

Tuition Fee

The total program fee is INR 1,90,000 + GST with an application fee of INR 1,500 + GST. The fee can be paid in three installments: INR 80,000, INR 50,000, and INR 60,000 + GST respectively.

Fee Structure

Payment options

Learning Experience

Students experience blended learning through Direct-to-Device platform, combining live sessions with hands-on practice. The program includes interactive lectures, case studies, simulations, and practical projects.

University Experience

IIM Visakhapatnam provides comprehensive learning resources including access to digital marketing tools and platforms. The 3-day campus immersion offers networking opportunities and practical workshops.

About the University

Established in September 2015 by the Government of India, IIM Visakhapatnam is a new generation IIM located in Visakhapatnam, Andhra Pradesh. The institute operates from a state-of-the-art facility in the Andhra University campus and has a permanent campus spanning 241 acres. Recognized as an Institute of National Importance under the IIM Act 2017, IIMV has consistently improved its national rankings and placement records.

26

NIRF Ranking 2024

5

Total Programs

18.25 Lakhs

PGP Fee

Affiliation & Recognition

Indian Ministry of Education

Institute of National Importance

Association of Indian Universities

Career services

The Career Development Services at IIMV provides comprehensive placement support through industry partnerships and recruitment drives. The institution has maintained a perfect placement record for eight consecutive years. The placement process includes pre-placement talks, multiple rounds of interviews, and extensive industry interactions. In 2024, the institute witnessed participation from 177 companies across various sectors, with BFSI and IT/Consulting emerging as major recruiters.

100%

Placement Rate

43.25 LPA

Highest Package

15.61 LPA

Average Package

Course Start Date:
9th February 2025
Applications Deadline:
31st January 2025
Duration:
12 Months

₹ 1,90,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Jyotsna JH

Assistant Professor Marketing

Prof. Jyotsna's academic focus may include integrating theoretical concepts with practical applications, preparing students for successful careers in the marketing field. Her commitment to fostering an interactive learning environment encourages critical thinking and innovation among her students, equipping them with the skills necessary to navigate the dynamic landscape of marketing effectively. For a more detailed and accurate description, further information or specific sources would be necessary to highlight her contributions and impact in this area.

Prof. Amit Shankar

Programme Chair and Associate Professor Marketing

Prof. Amit Shankar serves as the Programme Chair and Associate Professor in the field of Marketing. With a strong academic background and extensive experience in marketing strategies and consumer behavior, he plays a vital role in shaping the curriculum and guiding students through the complexities of modern marketing practices. His expertise allows him to integrate theoretical frameworks with practical applications, ensuring that students are well-prepared for the dynamic challenges of the marketing landscape.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Jyotsna JH

Assistant Professor Marketing

Prof. Amit Shankar

Programme Chair and Associate Professor Marketing

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the program duration?

Is campus visit required?

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