CMO Program - IIM Lucknow Global Senior Leadership

The Chief Marketing Officer Specialization Certificate program from IIM Lucknow is a comprehensive 6-month executive education designed for aspiring CMOs. This program combines online learning with campus immersion and includes a Dubai executive conference, offering practical insights through masterclasses, simulations, and networking opportunities.

4.5

Instructors:

Prof. Madhumita Chakraborty

Prof. Girish Balasubramanian

English

Applications Deadline:
14th December, 2024
Duration:
6 Months

₹ 4,00,000

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Overview

The CMO Specialization Certificate is part of IIM Lucknow's Global Senior Leadership Programme, designed to accelerate marketing leaders' career growth. This 6-month program combines online learning with a 5-day campus immersion and a 2-day Dubai executive conference, offering comprehensive training in marketing leadership and strategy.

Why Management?

The program stands out for its blend of theoretical and practical learning, featuring masterclasses by industry leaders, real-world simulations, and networking opportunities. Participants gain IIM Lucknow Executive Alumni status and access to a prestigious network.

What does this course have to offer?

Key Highlights

Live online sessions
Campus immersion experience
Dubai executive conference
Masterclass sessions by CXO leaders
IIM Lucknow Alumni status
Industry networking opportunities
Real-world simulations

Who is this programme for?

Marketing professionals with 5+ years experience
Aspiring Chief Marketing Officers
Senior marketing managers
Marketing directors seeking C-suite roles
Business leaders focused on marketing strategy

Minimum Eligibility

Bachelor's degree
Minimum 5 years of work experience
Demonstrated leadership potential
Selection through resume and SOP review

Who is the programme for?

The admission process involves a rigorous review of candidates' resumes and statements of purpose. Selection is by invitation only and conducted on a rolling basis. The program follows a relative grading schema with mandatory 75% attendance requirement.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum covers five key areas: Marketing Fundamentals, Marketing Strategy, Social Media Marketing, Executive Decision-making, and CMO Roles & Responsibilities. Each module combines theoretical frameworks with practical applications through case studies and simulations.

There are 6 semesters in this course

The program is structured around comprehensive marketing leadership development, featuring modules in marketing fundamentals, strategy, digital marketing, and executive decision-making. The curriculum includes masterclasses from industry leaders, practical simulations, and real-world applications. Special emphasis is placed on developing strategic thinking and market leadership capabilities.

Marketing Fundamentals

Marketing Strategy

Social Media Marketing

Executive Decision-making

CMO Roles & Responsibilities

Masterclasses

Programme Length

The program spans 6 months with a combination of weekend online classes and a 5-day campus immersion at IIM Lucknow, plus a 2-day executive conference in Dubai.

Tuition Fee

The program fee is ₹4,00,000 + GST, payable in four installments: Registration Fee (₹55,000), followed by three installments of ₹1,15,000 each. Corporate nominations of 5+ participants may receive up to 10% discount.

Fee Structure

Financing options

Financial Aid

Learning Experience

The learning experience combines live online sessions, interactive masterclasses, practical simulations, and in-person networking opportunities. Students engage with industry leaders and peers through various platforms, ensuring a comprehensive learning environment.

University Experience

IIM Lucknow provides participants with access to campus facilities during immersion, networking opportunities with industry leaders, and full executive alumni benefits including access to alumni chapters and events.

Word from the Directors

Prof. Madhumita Chakraborty

Finance and Accounting Expert

Driving Sales & Marketing Excellence with Business Growth

About the University

Established in 1984, IIM Lucknow is the fourth Indian Institute of Management established by the Government of India. Located on a sprawling 200-acre campus in Lucknow, it is renowned for its excellence in management education. The institute offers diverse programs including postgraduate, doctoral, and executive education. IIM Lucknow became the first IIM to establish a second campus at Noida in 2005, exclusively for executive education. The institute combines the interactive case study method with globally acclaimed faculty in a close-knit environment, developing ethical business leaders ready to make a global impact

#111-120

QS World Ranking

#55

FT Global Ranking

#7

NIRF Management Ranking

Affiliation & Recognition

AACSB Accredited

AMBA

EFMD

Career services

IIM Lucknow's Career Development Centre provides comprehensive placement support through a well-structured process. The institute maintains strong corporate relationships and organizes various training programs, workshops, and seminars to enhance students' employability. The placement process includes summer internships, which serve as a crucial bridge between academic learning and corporate experience. The center facilitates campus recruitment drives, internships, and job fairs, connecting students with leading employers across various sectors. The institute's placement cell works year-round to ensure students receive optimal career opportunities and guidance, resulting in consistent 100% placement records

100%

Placement Rate

30LPA

Average Package

65LPA

Highest International Package

Top Recruiters

Applications Deadline:
14th December, 2024
Duration:
6 Months

₹ 4,00,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Madhumita Chakraborty

Finance And Accounting, IIM Lucknow

Prof. Madhumita, who holds a Doctor of Philosophy from the Faculty of Management Studies at the University of Delhi, has been a faculty member at IIM Lucknow since April 2008, where she teaches a diverse range of courses including Financial Reporting and Analysis, Financial Management, Behavioural Finance, and International Finance. Her research work, which has been published in prestigious national and international journals, encompasses a broad spectrum of financial topics including Market Efficiency, Market Anomalies, Asset Pricing, Corporate Finance, Behavioural Finance, the value relevance of Accounting Information, and the relationship between Corporate Social Responsibility and firm performance.

Prof. Girish Balasubramanian

Human Resource Management, IIM Lucknow

Prof. Girish, who holds a Fellow Programme in Management (FPM) from XLRI Xavier School of Management and a Bachelor's Degree in Technology in Electrical Engineering from SVNIT Surat, has established himself as a notable researcher in labor relations and human resource management. His research contributions, presented at international conferences and published in peer-reviewed journals, span diverse areas including Trade Union Revitalisation and Strategy, the impact of Trade Unions on Productivity and Profitability in post-liberalization India, Diversity Management with a particular focus on disabled individuals, and Performance Management rating consistencies in cricket. Currently, he serves as a faculty member at IIM Lucknow, where he teaches Human Resource Management as a core course in the Post Graduate Programme (PGP).

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.5 course rating

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Madhumita Chakraborty

Finance And Accounting, IIM Lucknow

Prof. Girish Balasubramanian

Human Resource Management, IIM Lucknow

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the program duration?

What are the eligibility criteria?

How will I be evaluated?