Digital Marketing for Performance & Growth - IIM Kozhikode

This module introduces the foundational concepts of digital marketing, covering consumer behavior in digital environments, ethical and compliance considerations, and core performance marketing principles and metrics.

This module focuses on leveraging AI tools and strategies for content marketing, including accelerating content production, optimizing content with AI platforms, and repurposing content across multiple formats.

This module covers advanced search engine optimization and marketing techniques, including technical SEO, semantic and voice search, AI-driven keyword research, and conversion rate optimization strategies.

This module explores advanced paid advertising strategies, including PPC campaign management, programmatic advertising, budget optimization, and measuring ROI through real-world case studies.

This module examines social media growth strategies, influencer marketing ecosystems, social commerce, and online reputation management techniques using analytics and listening tools.

This module introduces growth hacking frameworks and methodologies, focusing on acquisition, retention, and revenue metrics, cohort analysis, and viral marketing mechanics to drive scalable business growth.

This module develops strategic thinking for digital marketing, encompassing brand positioning, competitive analysis, and the formulation of effective marketing strategies in dynamic digital environments.

This module provides hands-on experience with AI-powered creative tools for marketing, including prompt engineering, generative AI for visual and video content, and AI-based email campaign strategies.

This module covers digital analytics and attribution modeling, from Google Analytics setup and advanced reporting to comparing attribution models and leveraging AI for predictive insights and customer segmentation.

This module explores the marketing technology landscape, examining the latest trends, effective MarTech implementations through case studies, and practical tools to enhance marketing operations.

This module focuses on implementing end-to-end marketing automation and CRM strategies, including HubSpot training, customer journey mapping, lead scoring, and real-world application workshops.

This module examines marketing opportunities within metaverse environments, covering performance marketing strategies, user engagement in immersive platforms, VR/AR branding, and lessons from pioneering metaverse campaigns.

This module examines the latest trends shaping digital marketing globally, with a focus on understanding the impact of globalization on marketing strategies and staying ahead of emerging developments.

This capstone module provides participants with an opportunity to apply all learned concepts through a comprehensive real-world project and simulation, integrating digital marketing strategies, AI tools, analytics, and performance measurement in a practical setting.