PG Program in Strategic Digital Marketing

The Post Graduate Program in Digital Marketing from Great Lakes Executive Learning will teach you cutting-edge Digital Marketing skills and strategies required in the modern workplace from experienced industry professionals. Develop the business acumen to solve real-life problems by working on capstone projects and getting a certificate from Great Lakes Executive Learning, one of the top 10 institutes in India. The curriculum, designed by the faculty of the Great Lakes and leading industry leaders, is taught by the best-in-class professors and practicing management professionals.

Instructors:

Dr. Umashankar Venkatesh

Dr. Jones Mathew

English

Not specified

Applications Deadline:
4th April 2025
Duration:
6 Months

₹ 1,25,000

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Overview

The PG Program in Strategic Digital Marketing offers a comprehensive curriculum designed by Great Lakes faculty and industry leaders, providing cutting-edge skills needed in today's digital workplace. The 6-month program features live online weekend classes with personalized mentorship in small groups. Students work on 12+ industry-relevant projects across multiple digital marketing platforms and receive a certificate from Great Lakes Executive Learning, consistently ranked among top 10 B-schools in India. The program includes career support services to help graduates become job-ready.

Why Marketing?

The PG Program in Strategic Digital Marketing stands out with its comprehensive curriculum covering all aspects of digital marketing from content strategy to analytics and campaign management. The program features live personalized mentorship in small groups, allowing students to discuss and solve real-world marketing case studies with experts from leading organizations. Students gain hands-on experience with widely-used tools like Google Adwords, Analytics, Facebook Ads, and LinkedIn Marketing. The program provides dedicated career services including access to offline and online hiring events, job platforms, skill assessment tests, and one-on-one career guidance. Graduates receive a certificate from Great Lakes Executive Learning, consistently ranked among the top 10 B-Schools in India by prestigious publications.

What does this course have to offer?

Key Highlights

Comprehensive Curriculum covering digital marketing tools and strategies
Live Personalized Mentorship in small groups
Dedicated Career Services with job assistance
Work on 12+ industry relevant projects
Great Lakes Executive Learning Certificate
Networking opportunities with industry experts
Hands-on experience with popular marketing tools
Interaction with industry leaders through immersion program
Consistently ranked among top 10 B-Schools
Rated 4.8/5 by past students

Who is this programme for?

Marketing professionals looking to upskill
Entrepreneurs wanting to enhance digital presence
Traditional marketers transitioning to digital
Working professionals seeking career advancement
Graduates with minimum 2 years work experience
Business owners looking to leverage digital channels
Corporate executives seeking digital transformation knowledge

Minimum Eligibility

Bachelor’s degree, no prior sales and marketing experience required,Students graduating in the next 6 months from the course commencement date.

Who is the programme for?

The admission process for the PG Program in Strategic Digital Marketing involves three simple steps. First, candidates must fill a simple online application form. Second, applicants go through a screening call with the Admission Director's office. Finally, an offer letter is rolled out to selected candidates who can secure their seat by paying the admission fee. The program has a structured academic approach with a comprehensive curriculum designed by Great Lakes faculty and industry leaders. The course is delivered through live online classes on weekends, with additional virtual labs for hands-on experience. Students are evaluated continuously through lab submissions and graded projects, including a one-month capstone project at the end of the program.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum for the PG Program in Strategic Digital Marketing is structured into seven comprehensive modules spanning 6 months. It begins with a Pre-Work Module introducing marketing frameworks and consumer behavior models. Module 1 covers Digital Marketing Foundations, including the digital marketing framework and content marketing. Module 2 focuses on Building Digital Footprint, teaching students to develop primary and secondary digital properties. Module 3 addresses Performance Marketing with emphasis on paid marketing, social brand management, and email/affiliate marketing. Module 4 explores Integrated Digital Marketing, covering SEO and mobile marketing. Module 5 delves into Web Analytics and Marketing Experimentation. Module 6 focuses on Campaign Management, including programmatic media buying and influencer marketing. The program culminates in Module 7 with a Capstone Project allowing students to apply their learning to solve a marketing-focused business problem.

There are 8 semesters in this course

The PG Program in Strategic Digital Marketing curriculum is divided into seven comprehensive modules delivered over 6 months. The Pre-Work Module introduces marketing frameworks (4Ps, 4Cs, 7Ps), marketing models (BCG Matrix, Ansoff's Grid, STP Model), and consumer behavior models. Module 1 covers Digital Marketing Foundations, exploring the customer's digital journey, buyer personas, digital marketing funnel, and content marketing strategies. Module 2 focuses on Building Digital Footprint, teaching website development, domain registration, WordPress usage, Google Analytics setup, and integration with secondary digital properties like Facebook, LinkedIn, and YouTube. Module 3 addresses Performance Marketing, covering paid marketing campaigns on Google, Facebook, LinkedIn, and email/affiliate marketing. Module 4 explores Integrated Digital Marketing with emphasis on SEO using tools like Screaming Frog and Google Search Console, plus mobile marketing strategies. Module 5 examines Web Analytics and customer retention strategies. Module 6 covers Campaign Management, including programmatic media buying and influencer marketing. The program concludes with Module 7, a comprehensive Capstone Project applying all learned concepts to solve real business problems.

Pre-Work Module

Module 1: Digital Marketing Foundations

Module 2: Building Digital Footprint

Module 3: Performance Marketing / Marketing Your Digital Presence

Module 4: Integrated Digital Marketing

Module 5: Web Analytics / Marketing Experimentation

Module 6: Campaign Management

Module 7: Capstone Project

Programme Length

6 months of live online program with weekend classes and virtual labs for practical experience

Tuition Fee

The program fee for the PG Program in Strategic Digital Marketing is USD 1500 (approximately ₹124,500), which can be paid as EMI of ₹10,375 per month. This comprehensive fee covers 300+ hours of overall learning, 15+ real-world industry relevant projects, hands-on learning on marketing tools such as Google Adwords, Facebook, LinkedIn, Semrush and more. Students also gain access to an offline immersion program for networking with industry leaders and career services including job boards, hiring events, resume building workshops, and mock interview sessions. The program provides live personalized mentorship in small groups to ensure quality learning.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The PG Program in Strategic Digital Marketing offers a dynamic learning experience through live online classes and virtual labs. The program features interactive weekend sessions with personalized mentorship in small groups, allowing students to discuss and solve real-world marketing case studies with industry experts. Students engage in hands-on learning with popular digital marketing tools and work on 15+ industry-relevant projects to build practical skills. The curriculum includes virtual lab sessions where mentors guide students on running actual campaigns on platforms like Google and Facebook. For missed live sessions, recordings are available. The learning management system (Olympus) remains accessible for three years after program completion, ensuring continuous learning opportunities.

University Experience

The Great Lakes experience offers students an opportunity to learn from one of India's top-ranked B-Schools, consistently placed among the top 10 by publications like Outlook and Business World. The program features an advisory council of 40+ management gurus including Dr. Ratan N Tata and Ms. Indra K Nooyi. Students benefit from over 100 eminent faculty members from prestigious institutions like Kellog, Stanford, Harvard, and Yale, as well as leading business organizations. The immersion program allows students to interact with industry leaders and participate in marketing case studies. Networking opportunities exist with peers to expand professional connections, and dedicated program managers solve queries throughout the learning journey. The program's strong industry connections are evidenced by diversity hiring partners including Ocwen, Maersk, and others who value Great Lakes graduates.

About the University

Greatlakes Institute of Management, established in 2004, is a leading private business school in Chennai, India. The institution offers comprehensive management education through its flagship programs - Post Graduate Program in Management (PGPM) and Post Graduate Diploma in Management (PGDM). Operating from a 32-acre campus in Kanchipuram, Chennai, GLIM is known for its industry-integrated curriculum and strong focus on analytical and entrepreneurial skills.

#151

QS World Ranking

#34

NIRF Management Ranking 2024

#70

NIRF Overall Ranking

Affiliation & Recognition

AMBA

AACSB

AICTE

NBA

Career services

The Career Development Centre at Greatlakes provides comprehensive placement support through structured development programs and industry partnerships. Students receive extensive pre-placement training including soft skills development, technical skills enhancement, and personality development workshops. The center maintains strong relationships with industry partners and organizes regular recruitment drives, career fairs, and industry-academia interface sessions. The placement process includes career counseling in early years and continues through final placements, with additional support for internships and live projects.

46 LPA

Highest Package

18.10 LPA

Average Package

100%

PGDM Placement Rate

Top Recruiters

Applications Deadline:
4th April 2025
Duration:
6 Months

₹ 1,25,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Dr. Umashankar Venkatesh

Professor of Marketing at the Great Lakes Institute of Management, Gurgaon

Dr. Umashankar Venkatesh is a Professor of Marketing at the Great Lakes Institute of Management, Gurgaon. With over 31 years in management academia and educational administration, he has played a pivotal role in establishing several higher education institutions in India. Prior to joining Great Lakes in 2014, Dr. Venkatesh held significant positions including Professor & Area Chair of Marketing at the International Management Institute, New Delhi, and Founding Dean & Professor at GDGWI – Lancaster University, India. He earned his Ph.D. in Management with a focus on Consumer Behaviour and holds postgraduate degrees in Management and Agricultural Economics. His research interests encompass Consumer Behaviour, International Marketing, Responsible Business Practices, and Rural Marketing.

Dr. Jones Mathew

Principal and Head of Institution at Great Lakes Institute of Management, Gurgaon

Dr. Jones Mathew serves as the Principal and Head of Institution at Great Lakes Institute of Management, Gurgaon, where he also holds the position of Professor in Marketing and Chairperson for Rankings & Accreditations. He earned his Ph.D. from the Indian Institute of Foreign Trade (IIFT), an MBA in Marketing from BIT-Mesra, Ranchi, and a B.A. in Economics from Lucknow University. With 18 years in the industry followed by 13 years in academia, Dr. Mathew brings a wealth of experience to his roles. His teaching areas include Marketing Management, Consumer Behaviour, Product and Brand Management, Services Marketing, Sales and Distribution Management, and Selling and Negotiation Skills. His research interests encompass Consumer Behaviour, Need for Uniqueness, Market Mavenism, Brand Sustainability, Brand Co-Creation, Tourism Marketing, Services Marketing, Sustainable Marketing, CSR-ISR, and Management Leadership.

Testimonials

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Dr. Umashankar Venkatesh

Professor of Marketing at the Great Lakes Institute of Management, Gurgaon

Dr. Jones Mathew

Principal and Head of Institution at Great Lakes Institute of Management, Gurgaon

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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Do I have to attend classes every week?