Master of Business Administration (Marketing)

This MBA with Marketing specialization prepares current and aspiring managers to lead organizational change through comprehensive marketing knowledge. The program combines core business principles with specialized marketing strategies, emphasizing digital innovation and global perspectives.

English

Duration:
2 Years

₹ 14,56,650

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Overview

The MBA (Marketing) program combines comprehensive business education with specialized marketing expertise. Students develop advanced skills in both strategic management and marketing leadership, with particular focus on digital marketing and global business perspectives.

Why Master of Business Administration (Online MBA)?

This specialized MBA program stands out for its dual focus on core business leadership and advanced marketing strategies. The curriculum emphasizes practical application of marketing principles while developing broad business acumen.

What does this course have to offer?

Key Highlights

Online learning platform
Marketing specialization
Digital marketing focus
Global business perspective
Industry-relevant curriculum
Consultancy project
Practical marketing solutions

Who is this programme for?

Marketing professionals seeking advancement
Business managers focusing on marketing
Digital marketing specialists
Entrepreneurs
Business development professionals

Minimum Eligibility

Honours degree from recognized university
Minimum 2 years post-degree work experience
IELTS 6.5 (no component below 5.5)
Relevant experience considered

Who is the programme for?

The program requires an honours degree and minimum two years of management experience. Alternative pathways are available for candidates with significant professional experience.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum combines core MBA modules with specialized marketing courses including Digital Marketing Strategy, Marketing Strategy, and Global Marketing. Students complete both general business and marketing-focused coursework.

There are 11 semesters in this course

The program includes specialized modules in Digital Marketing Strategy, Marketing Strategy, and Global Marketing, alongside core MBA subjects like Business Models, Financial Analysis, and Leadership. The program culminates in an MBA Consultancy Project.

Business Models and Processes

Digital Marketing Strategy

Financial Analysis

Geopolitical, Economic and Legal Environments

Global Marketing

Innovation and Entrepreneurship

Leadership and Change Management

Marketing Strategy

Organisational Behaviour and Learning

Strategy and Decision-making

The MBA Consultancy Project

Programme Length

Available in both full-time (1 year) and part-time (2 years) formats to accommodate working professionals.

Tuition Fee

The program costs ₹14,56,650 for both UK and international students. Fees may increase by inflation for UK students and up to 5% above inflation for international students in subsequent years.

Fee Structure

Payment options

Financing options

Learning Experience

Students engage through online lectures, case studies, marketing projects, and digital marketing simulations. The program provides comprehensive resources and expert faculty support.

University Experience

Coventry University provides access to marketing analytics tools, digital marketing resources, and industry connections. Students benefit from specialized marketing expertise and global business insights.

About the University

Coventry University is a forward-looking, modern university with a proud tradition as a provider of high-quality education and a focus on applied research. The university operates across multiple locations including Coventry, London, and international hubs. The institution is known for its innovative approach to teaching and learning, with a strong emphasis on employability and industry connections integrated throughout all programs.

85%

Student Satisfaction

97%

Graduate Employment Rate

12000

International Students

Affiliation & Recognition

Quality Assurance Agency for Higher Education

Association of Commonwealth Universities

European University Association

Career services

The Talent Team provides comprehensive career support throughout the student journey, from enrollment to graduation and beyond. Services include personalized career coaching, CV writing assistance, job application support, and internship guidance. The team delivers course-embedded employability skills with employer input, organizes career events, and employer presentations. Students receive specialist support for up to 36 months after graduation, accessing resources through Handshake, a personalized online environment for career-enhancing activities.

36 months

Graduate Employment Support

50 Annual

Career Events

200

Industry Partners

Duration:
2 Years

₹ 14,56,650

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Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What are the entry requirements?

Is the program fully online?

What marketing areas are covered?