Postgraduate Diploma in Digital Marketing Strategies

The Postgraduate Diploma in Digital Marketing Strategies (E-Learning), in collaboration with Columbia Business School Executive Education, empowers participants to explore impactful digital business models and frameworks. This comprehensive program focuses on understanding customer behavior in the digital world, mastering various marketing channels, and developing effective strategies for customer engagement. Through hands-on experiences with simulations and real-world case studies, participants learn to implement successful digital marketing campaigns and measure their ROI. The program culminates in a capstone project that demonstrates practical application of learned concepts.

Instructors:

David Rogers

English

Duration:
6 Months

₹ 1,97,126

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Overview

The program offers a comprehensive exploration of digital marketing strategies through Columbia Business School's expertise. Participants gain hands-on experience with industry-relevant tools, simulations, and real-world case studies. The curriculum covers essential aspects from digital transformation to implementing effective marketing campaigns across various channels.

Why Postgraduate Diplomas?

The program stands out through its collaboration with Columbia Business School, offering expert faculty insights, practical simulations, and industry-relevant certifications. Participants benefit from a balanced mix of theoretical knowledge and practical application through real-world case studies and a capstone project.

What does this course have to offer?

Key Highlights

Real-world case studies from leading brands
Hands-on experience through simulations
Industry-recognized certifications included
Live Q&A sessions with faculty
Comprehensive digital marketing toolkit

Who is this programme for?

Working professionals seeking to advance their digital marketing skills
Marketing professionals looking to transition to digital
Business leaders interested in digital transformation
Entrepreneurs wanting to leverage digital channels

Minimum Eligibility

Bachelor's Degree in any discipline
Minimum age of 21 years
English language proficiency required for non-native speakers

Who is the programme for?

The program follows a structured admission process ensuring participants meet the academic and professional requirements. The curriculum is designed to provide a comprehensive understanding of digital marketing strategies through a combination of theoretical learning and practical applications.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is structured in three main parts: Digital Strategies in Business, Digital Marketing, and a Capstone Project. Participants learn through various formats including video lectures, case studies, simulations, and assignments.

There are 3 semesters in this course

The program begins with understanding digital transformation and its impact on business strategy. It then moves to specific digital marketing channels and strategies, covering topics like content marketing, social media, and analytics. The final phase focuses on practical application through a capstone project.

Part 1

Part 2

Part 3

Programme Length

This 6-month online program requires 4-6 hours of weekly commitment. The flexible format allows participants to balance their professional commitments while gaining valuable skills.

Tuition Fee

The program fee is structured to provide value for the comprehensive learning experience. Various payment options and tuition assistance are available to support participants' educational investment.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The program combines various learning methodologies including video lectures, case studies, simulations, and practical assignments. Participants engage through interactive sessions and receive personalized feedback on their progress.

University Experience

Participants benefit from Columbia Business School's academic excellence and Emeritus's digital learning expertise. The program provides networking opportunities through the Emeritus Network and access to a global community of learners.

About the University

About

Career services

Duration:
6 Months

₹ 1,97,126

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructor

David Rogers

Faculty member at Columbia Business School.

Professor David Rogers is a faculty member of Executive Education at Columbia Business School. He advises major global companies on digital strategy and has led executive workshops in 64 countries. He is also the founder of the BRITE conference, which focuses on brands, innovation, and technology.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructor

David Rogers

Faculty member at Columbia Business School.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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How is the program delivered?

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