International Marketing Entry and Execution
Master international marketing strategies, from consumer science to global market entry, with focus on B2C marketing and the innovative 7S approach.
Master international marketing strategies, from consumer science to global market entry, with focus on B2C marketing and the innovative 7S approach.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(326 ratings)
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Apply consumer science investigation techniques in international markets
Develop effective market entry and targeting strategies
Master international marketing mix elements (4Ps)
Implement the 7S innovation approach in global marketing
Create cross-country and cross-industry marketing strategies
Optimize positioning strategies using the 3Cs framework
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores advanced concepts in international marketing and market entry strategies. Students learn consumer science investigation in B2C marketing, international marketing entry techniques, targeting, and positioning strategies. The course covers the essential 4Ps of marketing mix in an international context and introduces the innovative 7S approach to international marketing. Special emphasis is placed on cross-country and cross-industry innovation in marketing execution.
B2C (Business to Consumer) Marketing
Module 1 · 2 Hours to complete
Entry, Targeting and Positioning
Module 2 · 1 Hours to complete
Marketing Mix and Cross Country & Cross Industry Growth
Module 3 · 1 Hours to complete
7S of International Marketing Innovation
Module 4 · 3 Hours to complete
Fee Structure
Instructor
Professor of Marketing
Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
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4.7 course rating
326 ratings
Frequently asked questions
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