International B2B (Business to Business) Marketing
Master B2B marketing strategies, cross-country expansion, and industry growth. Learn from expert interviews with Rolls Royce and ThyssenKrupp leaders.
Master B2B marketing strategies, cross-country expansion, and industry growth. Learn from expert interviews with Rolls Royce and ThyssenKrupp leaders.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(563 ratings)
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Understand key differences between B2B and B2C marketing
Master decision-making processes in buying centers
Develop cross-country and cross-industry innovation strategies
Implement effective B2B marketing mix elements
Analyze international market entry strategies
Skills you'll gain
This course includes:
2.9 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This comprehensive course explores the unique aspects of business-to-business (B2B) marketing compared to B2C marketing, with a focus on international expansion and cross-industry innovation. The curriculum covers fundamental B2B concepts, marketing mix elements, and strategies for cross-country growth. Through expert interviews with industry leaders from Rolls Royce and ThyssenKrupp, students gain practical insights into successful B2B marketing practices and innovation approaches.
What is B2B Marketing?
Module 1 · 3 Hours to complete
B2B Marketing Mix
Module 2 · 3 Hours to complete
B2B Cross Country and Cross Industry Growth
Module 3 · 2 Hours to complete
Fee Structure
Instructor
Professor of Marketing
Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
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4.6 course rating
563 ratings
Frequently asked questions
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