Global Business Strategy & Growth
Master international marketing strategies and cross-industry innovation through a hands-on capstone project focused on global expansion and market analysis.
Master international marketing strategies and cross-industry innovation through a hands-on capstone project focused on global expansion and market analysis.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(66 ratings)
5,887 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Develop comprehensive situation analysis for international markets
Create effective marketing mix strategies for global expansion
Formulate cross-country innovation plans
Design cross-industry innovation strategies
Apply practical templates to real business scenarios
Integrate marketing concepts across different industries and regions
Skills you'll gain
This course includes:
1.9 Hours PreRecorded video
4 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This capstone project focuses on applying international marketing and cross-industry growth strategies through practical application. Students conduct comprehensive analyses including situation analysis, marketing mix analysis, cross-country innovation planning, and cross-industry innovation strategies. The course uses real-world case studies and templates to guide learners through developing strategic expansion plans for their chosen companies, emphasizing both geographical and industry diversification approaches.
Introduction to Capstone and Guidelines Using Exemplar Case
Module 1 · 1 Hours to complete
Milestone 1: Situation Analysis
Module 2 · 1 Hours to complete
Milestone 2: Marketing Mix Analysis
Module 3 · 1 Hours to complete
Milestone 3: Cross Country Innovation
Module 4 · 2 Hours to complete
Milestone 4: Cross Industry Innovation
Module 5 · 2 Hours to complete
Final Project Peer Review Evaluation and Specialization Wrap-Up
Module 6 · 1 Hours to complete
Fee Structure
Instructor
Professor of Marketing
Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
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4.7 course rating
66 ratings
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