Introduction to Connected Strategy

Christian Terwiesch holds the Andrew M. Heller Professorship at the Wharton School of the University of Pennsylvania, where he also serves as a Professor in the Operations and Information Management department and a Senior Fellow at the Leonard Davis Institute for Health Economics. He is the co-author of Matching Supply with Demand, a widely utilized textbook in Operations Management now in its third edition, and has received multiple teaching awards for his contributions to Wharton’s MBA program. Terwiesch has collaborated with various organizations, from startups to Fortune 500 companies, focusing on innovation and business process improvement. His recent research is primarily centered on healthcare, with projects that include designing patient-centered care processes within the VA hospital system, analyzing the effects of emergency room crowding on hospital revenues at Penn Medicine, and optimizing ICU bed usage at the Children’s Hospital of Philadelphia. Additionally, he has worked on innovation management, contributing to the clinical development portfolio at Merck and developing open innovation systems and innovation tournaments for large healthcare organizations.

Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania, and Co-Director of the Mack Institute for Innovation Management.