Sales Planning: From Budget to Ethics

Dr. Michael F. Walsh is the Department Chair and Associate Professor of Marketing at the John Chambers College of Business and Economics at West Virginia University. With a robust academic background, including a Ph.D. from the University of Pittsburgh, he teaches both graduate and undergraduate courses in marketing. His research interests center on consumer resistance to change and the intersection of marketing with public policy, with his work published in respected journals such as the Journal of Public Policy and Marketing and the Journal of Product and Brand Management. Prior to his academic career, Dr. Walsh accumulated over 20 years of experience in general management, advertising, and marketing, where he developed specialized communication strategies for various sectors.In addition to his teaching and research roles, Dr. Walsh has held significant positions in corporate marketing, including overseeing marketing activities for Buchanan Ingersoll, a law firm with a large network of attorneys, and serving as Senior Vice President at Ketchum Advertising. His contributions to the field have been recognized through numerous awards, including being named Educator of the Year by the Pittsburgh Chapter of the American Marketing Association in 2015. Dr. Walsh is also actively engaged in community service, serving on various boards and committees that promote business education and ethical practices.