Introduction to Digital Transformation Part 1
Master the fundamentals of digital transformation and learn how technology drives competitive advantage in modern business.
Master the fundamentals of digital transformation and learn how technology drives competitive advantage in modern business.
This foundational course explores the key components of digital transformation and their impact on business strategy. Students learn about the digital transformation stack, from infrastructure to strategy, and understand how technological innovation drives competitive advantage. The course covers the economics of digital disruption, value chain analysis, and practical approaches to implementing digital transformation, featuring real-world case studies from companies like Pitney Bowes and Starbucks.
4.7
(309 ratings)
23,809 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
Powered by
What you'll learn
Understand the digital transformation stack and framework
Master the economics of digital disruption
Analyze technological change and innovation patterns
Develop data-informed decision-making skills
Learn to leverage digital ecosystems
Create competitive advantage through technology
Skills you'll gain
This course includes:
2.2 Hours PreRecorded video
3 assignments
Access on Mobile, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course introduces the fundamentals of digital transformation and its impact on business strategy. Through four modules, students explore the digital revolution, economics of digital disruption, and pathways to digitization. The curriculum combines theoretical frameworks with practical case studies, featuring insights from industry leaders at companies like Pitney Bowes and Starbucks. Students learn to understand technological change, analyze competitive dynamics, and develop strategic approaches to digital transformation.
The Digital Revolution
Module 1 · 1 Hours to complete
The Economics of Digital Disruption
Module 2 · 1 Hours to complete
The Path to Digitization
Module 3 · 55 Minutes to complete
Additional Resources to Advance Your Learning
Module 4 · 20 Minutes to complete
Fee Structure
Instructors
Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the University of Virginia
Rajkumar Venkatesan is a Professor of Business Administration at the Darden Business School, University of Virginia, specializing in the intersection of AI, digital strategy, marketing, and analytics. He has authored two influential books, Cutting Edge Marketing Analytics and AI Marketing Canvas, and has published numerous case studies and peer-reviewed articles. Venkatesan engages with MBA and corporate executive students globally through courses such as marketing analytics, digital marketing, and AI in marketing. He developed the innovative MBA/MSDS dual degree program and the popular tech immersion course in San Francisco. As the Academic Director for the AI Initiative and the Master of Science in Business Analytics degree at UVA, he consults with enterprises across various industries to address strategic challenges through analytics. His contributions include developing tools like the Marketing Analytics Canvas and the AI Marketing Canvas to enhance collaboration among marketers and analytics teams.
Michael Lenox, Senior Associate Dean and Chief Strategy Officer at the University of Virginia
Michael Lenox is the Senior Associate Dean and Chief Strategy Officer at the University of Virginia's Darden School of Business, where he is also a Professor of Business Administration. He holds a B.S. and M.S. from the University of Virginia and a Ph.D. in Technology Management and Policy from MIT. Lenox has extensive experience in teaching and researching business strategy, particularly focusing on technology strategy, innovation, and corporate sustainability. He previously served as Associate Dean and Academic Director of Darden's Batten Institute for Entrepreneurship and Innovation and has held faculty positions at Duke University and NYU. His research has been published in over twenty-five academic journals, and he has been recognized as a Faculty Pioneer by the Aspen Institute. Lenox teaches several courses, including Foundations of Business Strategy and Advanced Business Strategy, as part of the Business Strategy Specialization on Coursera, which aims to equip students with essential strategic management skills for today's business environment.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.7 course rating
309 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.