Content Marketing Using Generative AI
Learn to leverage Generative AI for effective content marketing, from customer insights to personalized campaigns.
Learn to leverage Generative AI for effective content marketing, from customer insights to personalized campaigns.
This foundational course explores how Generative AI is revolutionizing digital marketing and content creation. Students learn to harness AI tools for effective online brand promotion, understand customer insights, and optimize marketing campaigns. The course covers Large Language Models, personalized marketing strategies, and practical applications of AI in content creation, making it ideal for marketing professionals seeking to integrate AI into their marketing strategies.
3.8
(23 ratings)
1,948 already enrolled
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What you'll learn
Master the fundamentals of Generative AI in marketing
Learn to leverage AI for content creation and optimization
Develop skills in customer insight analysis
Understand personalized marketing strategies
Apply Large Language Models in content generation
Optimize digital campaigns using AI tools
Skills you'll gain
This course includes:
0.5 Hours PreRecorded video
2 assignments
Access on Mobile, Desktop
FullTime access
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There are 2 modules in this course
This course provides a comprehensive introduction to using Generative AI in content marketing. The curriculum covers two main modules: Generative AI Applications and Content Marketing. Students learn how AI is transforming marketing from mass approaches to personalized engagement, understand Large Language Models for content generation, and gain practical experience with customer insights and brand promotion. The course emphasizes hands-on learning through real-world examples and practical exercises.
Generative AI Applications Module 1
Module 1 · 1 Hours to complete
Content Marketing Module 2
Module 2 · 39 Minutes to complete
Fee Structure
Instructor
Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the University of Virginia
Rajkumar Venkatesan is a Professor of Business Administration at the Darden Business School, University of Virginia, specializing in the intersection of AI, digital strategy, marketing, and analytics. He has authored two influential books, Cutting Edge Marketing Analytics and AI Marketing Canvas, and has published numerous case studies and peer-reviewed articles. Venkatesan engages with MBA and corporate executive students globally through courses such as marketing analytics, digital marketing, and AI in marketing. He developed the innovative MBA/MSDS dual degree program and the popular tech immersion course in San Francisco. As the Academic Director for the AI Initiative and the Master of Science in Business Analytics degree at UVA, he consults with enterprises across various industries to address strategic challenges through analytics. His contributions include developing tools like the Marketing Analytics Canvas and the AI Marketing Canvas to enhance collaboration among marketers and analytics teams.
Testimonials
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3.8 course rating
23 ratings
Frequently asked questions
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