Building Generative AI Capabilities
Learn to develop and implement AI marketing strategies, create customer journey maps, and navigate ethical considerations in generative AI.
Learn to develop and implement AI marketing strategies, create customer journey maps, and navigate ethical considerations in generative AI.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Generative AI in Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Develop comprehensive AI marketing strategies using the AI Marketing Canvas
Implement effective change management for AI adoption
Create detailed customer journey maps for AI implementation
Navigate privacy and ethical considerations in AI marketing
Build sustainable AI capabilities in marketing organizations
Skills you'll gain
This course includes:
1.5 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This comprehensive course focuses on developing generative AI capabilities in marketing organizations. Students learn to create successful AI strategies using the AI Marketing Canvas framework, understand change management principles for AI implementation, and address critical ethical considerations. The course covers strategic planning, customer journey mapping, and privacy regulations, providing practical insights for marketing professionals seeking to leverage AI as a competitive advantage.
Develop a Generative AI Capability
Module 1 · 1 Hours to complete
Strategic Considerations: Change Management
Module 2 · 1 Hours to complete
Strategic Considerations: Privacy and Ethics
Module 3 · 32 Minutes to complete
Fee Structure
Instructor
Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the University of Virginia
Rajkumar Venkatesan is a Professor of Business Administration at the Darden Business School, University of Virginia, specializing in the intersection of AI, digital strategy, marketing, and analytics. He has authored two influential books, Cutting Edge Marketing Analytics and AI Marketing Canvas, and has published numerous case studies and peer-reviewed articles. Venkatesan engages with MBA and corporate executive students globally through courses such as marketing analytics, digital marketing, and AI in marketing. He developed the innovative MBA/MSDS dual degree program and the popular tech immersion course in San Francisco. As the Academic Director for the AI Initiative and the Master of Science in Business Analytics degree at UVA, he consults with enterprises across various industries to address strategic challenges through analytics. His contributions include developing tools like the Marketing Analytics Canvas and the AI Marketing Canvas to enhance collaboration among marketers and analytics teams.
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Frequently asked questions
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