Crowdfunding: The Science of Successful Campaigns
Learn the secrets of successful crowdfunding campaigns. Explore strategies, pitfalls, and science behind effective fundraising.
Learn the secrets of successful crowdfunding campaigns. Explore strategies, pitfalls, and science behind effective fundraising.
This course delves into the science of successful crowdfunding, revealing why some campaigns succeed while others fail. Led by Ethan Mollick, it covers various crowdfunding approaches, offering detailed advice on best practices and pitfalls to avoid. Students will learn about different types of crowdfunding, the importance of community and social networks, and strategies for preparing and managing campaigns. The course includes exclusive interviews with industry experts and successful campaign creators, providing real-world insights. Participants will explore the psychology of crowds, fraud detection, and factors contributing to campaign success. Suitable for entrepreneurs, startups, and anyone interested in leveraging crowdfunding for their projects.
4.6
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English
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What you'll learn
Understand the fundamentals of crowdfunding and its various types
Learn to leverage community and social networks for campaign success
Develop strategies for setting campaign goals and creating effective reward structures
Master the art of crafting compelling pitches for crowdfunding campaigns
Gain insights into managing backer relationships and delivering on promises
Explore the psychology of crowd decision-making in crowdfunding
Skills you'll gain
This course includes:
2.7 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course offers a comprehensive exploration of crowdfunding, covering its fundamentals, strategies for success, and the science behind effective campaigns. Students will learn about different types of crowdfunding, the importance of community and social networks in fundraising, and how to prepare and manage a successful campaign. The curriculum includes lessons on setting appropriate goals, creating effective reward structures, crafting compelling pitches, and managing backer relationships. Through case studies, expert interviews, and data-driven insights, participants will gain a deep understanding of what makes crowdfunding campaigns succeed or fail. The course also delves into the psychology of crowd decision-making, fraud detection, and the unique challenges and opportunities of crowdfunding for startups.
Module 1
Module 1 · 1 Hours to complete
Module 2
Module 2 · 1 Hours to complete
Module 3
Module 3 · 1 Hours to complete
Module 4
Module 4 · 1 Hours to complete
Fee Structure
Payment options
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Instructor
Associate Professor at the University of Pennsylvania
Ethan Mollick is the Ralph J. Roberts Distinguished Faculty Scholar and an Associate Professor at the Wharton School of the University of Pennsylvania, where he focuses on the impact of artificial intelligence on work, entrepreneurship, and education. His research has been published in leading academic journals, and he has gained recognition for his contributions to the field of AI, being named one of TIME Magazine’s Most Influential People in Artificial Intelligence. Mollick is also the author of Co-Intelligence, a New York Times bestseller that discusses the implications of AI in various contexts. He serves as Co-Director of the Generative AI Labs at Wharton, where he leads efforts to develop prototypes and conduct research aimed at leveraging AI to enhance human capabilities while addressing associated risks. Before entering academia, he co-founded a startup and continues to provide advisory support to various organizations. Mollick holds a PhD and an MBA from MIT’s Sloan School of Management, along with a bachelor’s degree from Harvard University. He actively engages with a broader audience through his Substack platform, One Useful Thing, where he explores the implications of AI for work and life.
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4.6 course rating
401 ratings
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