Strategic Business Growth: Building Market Advantage
Discover effective strategies for building and leveraging distinctive competitive advantages that drive sustainable success in entrepreneurial businesses.
Discover effective strategies for building and leveraging distinctive competitive advantages that drive sustainable success in entrepreneurial businesses.
This course explores the fundamentals of entrepreneurial strategic management, focusing on how to create and sustain competitive advantages in business. Through an inquiry-based approach, you'll learn to analyze business success factors, understand the influence of the business environment, and develop unique internal sources of competitive advantage. The curriculum covers key topics such as measuring business success, predicting competitive outcomes, and dealing with market disruptions. Whether you're an aspiring entrepreneur or a business professional looking to enhance your strategic thinking, this course will equip you with the tools to make informed strategic decisions in dynamic business environments.
4.6
(298 ratings)
12,632 already enrolled
Instructors:
English
21 languages available
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What you'll learn
Understand how to measure and analyze business success
Identify the influence of business environment on company performance
Develop strategies to create unique internal sources of competitive advantage
Learn to predict competitive outcomes in business scenarios
Understand how to deal with market disruptions and technological changes
Apply strategic management concepts to entrepreneurial ventures
Skills you'll gain
This course includes:
4.53 Hours PreRecorded video
6 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This course provides a comprehensive introduction to entrepreneurial strategic management, focusing on identifying and developing sources of competitive advantage. Students will learn to analyze business success factors, understand the influence of the business environment on company performance, and develop unique internal sources of competitive advantage. The curriculum is structured around key strategic questions, including how to measure business success, predict competitive outcomes, and deal with market disruptions. Through a combination of video lectures and quizzes, participants will develop analytical skills to evaluate business strategies and make informed decisions. The course emphasizes practical applications of strategic management concepts in entrepreneurial contexts, preparing learners to navigate the complexities of modern business environments.
Week 1
Module 1 · 1 Hours to complete
Week 2
Module 2 · 1 Hours to complete
Week 3
Module 3 · 1 Hours to complete
Week 4
Module 4 · 1 Hours to complete
Week 5
Module 5 · 1 Hours to complete
Week 6
Module 6 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Strategic Management Expert and Consultant
Doug Thomas has been a professor at the Anderson School of Management at the University of New Mexico since 2001, specializing in strategic management and international business. He earned his PhD in Strategic Management and International Business from Texas A&M University and holds a BA in Economics from Brigham Young University. Doug has served as Faculty Chair and Associate Dean at Anderson, and has taught at several renowned institutions, including Texas A&M, BYU, and universities in Brazil and Mexico. Fluent in Spanish, he previously worked as an internal consultant for American Express in Mexico City. Doug has published extensively in prominent journals and provides consulting services focused on predictive analytics and strategic organizational development for various clients, including startups, non-profits, and government agencies.
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4.6 course rating
298 ratings
Frequently asked questions
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