Startup Funding Without VC
Learn five customer-funded models to finance and grow your startup. Explore alternatives to venture capital for entrepreneurs.
Learn five customer-funded models to finance and grow your startup. Explore alternatives to venture capital for entrepreneurs.
This course introduces entrepreneurs to five time-tested models through which customers can fund their businesses. It challenges the conventional wisdom that writing business plans and raising venture capital are essential for entrepreneurial success. Through real-world examples and interviews with successful entrepreneurs and investors, students learn how to implement customer-funded models such as matchmaker, pay-in-advance, subscription, scarcity, and service-to-product. The course covers the advantages of customer funding, how to choose the right model, and strategies for implementation. It also addresses common challenges and provides practical tools for startup growth without relying on venture capital.
4.6
(458 ratings)
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English
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What you'll learn
Understand the advantages and disadvantages of customer-funded models versus venture capital
Analyze and implement matchmaker (marketplace) business models
Develop strategies for pay-in-advance models to improve cash flow
Design and manage successful subscription-based businesses
Utilize scarcity models to drive demand and revenue
Transition from service-based to product-based business models
Skills you'll gain
This course includes:
495 Minutes PreRecorded video
Peer reviews, discussion prompts
Access on Mobile, Tablet, Desktop
FullTime access
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There are 8 modules in this course
This course provides a comprehensive exploration of customer-funded models for financing and growing startups without relying on venture capital. It covers five main models: matchmaker, pay-in-advance, subscription, scarcity, and service-to-product. Each module delves into a specific model, providing real-world examples of both successes and failures. The course features interviews with entrepreneurs, investors, and industry experts, offering diverse perspectives on implementing these models. Students learn about the advantages and challenges of each model, how to choose the right one for their business, and strategies for successful implementation. The course also addresses topics such as capital efficiency, pivoting, and scaling up. Throughout, emphasis is placed on practical application and real-world problem-solving.
Introduction: Why this course?
Module 1 · 55 Minutes to complete
Module 1: Why taking venture capital is a bad idea
Module 2 · 4 Hours to complete
Module 2: Matchmaker models
Module 3 · 3 Hours to complete
Module 3: Pay-in-advance models
Module 4 · 3 Hours to complete
Module 4: Subscription models
Module 5 · 3 Hours to complete
Module 5: Scarcity models
Module 6 · 3 Hours to complete
Module 6: Service-to-product models
Module 7 · 2 Hours to complete
Module 7: Putting a customer-funded model to work in your business
Module 8 · 35 Minutes to complete
Fee Structure
Payment options
Financial Aid
Instructor
Associate Professor of Management Practice at London Business School specializing in entrepreneurship and alternative funding strategies.
John Mullins is an Associate Professor of Management Practice at the London Business School and a prominent thought leader in entrepreneurship. With extensive executive experience as a three-time entrepreneur, he has authored five influential books, including The Customer-Funded Business, which challenges traditional views on raising venture capital. Since 1992, he has published numerous articles and cases in prestigious outlets like Harvard Business Review and The Wall Street Journal. Mullins teaches the course "How to Finance and Grow Your Startup – Without VC," focusing on alternative funding strategies for entrepreneurs. He is also a sought-after speaker, providing insights to various organizations globally on
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4.6 course rating
458 ratings
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