International Business Environment
Master essential business analysis tools like PESTLE, SWOT, and Porter's Five Forces for evaluating global business environments.
Master essential business analysis tools like PESTLE, SWOT, and Porter's Five Forces for evaluating global business environments.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Business Essentials Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(366 ratings)
16,253 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Apply PESTLE analysis to evaluate international business environments
Use SWOT analysis for strategic decision-making
Analyze competitive landscapes using Porter's Five Forces
Assess product lifecycles and portfolio management with Boston Box Matrix
Develop strategies for international market entry
Skills you'll gain
This course includes:
1.3 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the international business environment and equips learners with essential analytical tools. Students master core business analysis methods including PESTLE, SWOT, Boston Box Matrices, and Porter's Five Forces. The curriculum covers global business contexts, cultural dimensions, competitive analysis, and strategic decision-making. Through case studies and practical applications, learners develop skills to evaluate external and internal business environments, analyze competitive landscapes, and understand international market dynamics.
First Ideas
Module 1 · 3 Hours to complete
Analysing the External Environment
Module 2 · 3 Hours to complete
Analysing the Immediate Competitive Environment
Module 3 · 2 Hours to complete
Analysing the Wider Competitive Environment
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Deputy Director of Education at UCL School of Management
Dr. Alan Parkinson is the Deputy Director of the School of Management at University College London (UCL), where he oversees educational initiatives and curriculum development. In addition to his administrative role, he serves as a Principal Teaching Fellow in Accounting and is a Professor of Managerial Accounting at Tongji University in Shanghai. Dr. Parkinson holds a Doctorate in Education, an MSc in Business, a Higher Education Teaching Certificate, and an MA in Early Modern History, showcasing his diverse academic background and commitment to education.With extensive international training and consultancy experience, Dr. Parkinson has authored numerous publications focusing on accounting history, technology in education, and curriculum design. His research interests reflect a deep engagement with how educational practices evolve alongside technological advancements. In the classroom, he teaches courses such as "International Business Environment," equipping students with the knowledge and skills necessary to navigate the complexities of global business. Dr. Parkinson's leadership and scholarship continue to significantly impact the field of management education, fostering an environment of academic excellence at UCL
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4.8 course rating
366 ratings
Frequently asked questions
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