Fundamentals of International Business
Master essential concepts of global business, from internationalization strategies to multinational operations. Perfect for understanding modern business.
Master essential concepts of global business, from internationalization strategies to multinational operations. Perfect for understanding modern business.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business and Marketing Strategies Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(57 ratings)
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English
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What you'll learn
Understand key concepts of globalization and international business
Analyze different methods of business internationalization
Evaluate political and cultural influences on global business
Assess multinational enterprises' operations and impact
Develop skills in cross-cultural business analysis
Identify international business opportunities and risks
Skills you'll gain
This course includes:
1.5 Hours PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course introduces students to the fundamentals of international business, focusing on globalization, internationalization processes, and multinational enterprises. The curriculum covers essential concepts like foreign direct investment, cross-cultural management, and institutional frameworks. Through case studies of global companies like Samsung and Huawei, students learn about real-world applications of international business principles. The course emphasizes understanding both opportunities and challenges in global business operations.
Globalisation
Module 1 · 3 Hours to complete
Internationalisation process
Module 2 · 5 Hours to complete
Institutions
Module 3 · 5 Hours to complete
Multinational enterprises
Module 4 · 4 Hours to complete
Fee Structure
Instructor
Pioneering Insights into International Business
Mariya Eranova, an esteemed instructor at the University of London, specializes in international business education, bringing a mix of theoretical frameworks and practical case studies to her courses. She focuses on essential topics such as globalization, internationalization, multinational corporations, and institutions, providing students with tools to navigate the complexities of modern business environments. Her courses, including the Fundamentals of International Business on Coursera, are part of the Business and Marketing Strategies Specialization. Designed for beginners, they offer a foundational understanding of cross-border business activities and their implications for contemporary practices.With a commitment to practitioner-oriented learning, Mariya integrates real-world examples to illustrate trends and challenges in the international business landscape. Her expertise ensures students not only grasp the intricacies of global markets but also develop job-relevant skills through hands-on projects. These programs are ideal for anyone aspiring to build a career in business or pursue advanced studies, combining flexibility with the rigor of university-level instruction.
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4.6 course rating
57 ratings
Frequently asked questions
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