Digital Media and Marketing Strategies
This course is part of Digital Marketing Specialization.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Develop comprehensive digital marketing campaign strategies
Create effective content marketing plans aligned with business goals
Optimize paid, earned, owned, and shared media channels
Implement successful social media and influencer marketing campaigns
Measure and evaluate digital marketing campaign performance
Manage digital marketing risks and challenges
Skills you'll gain
This course includes:
5.03 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the strategic aspects of digital marketing, covering essential topics from campaign planning to execution. Students learn to develop integrated digital marketing strategies, create engaging content, and effectively utilize various digital channels including social media, email, and search marketing. The curriculum emphasizes practical skills in measuring campaign success, managing digital assets, and addressing key challenges in the digital marketing landscape.
Insight to Impact
Module 1 · 5 Hours to complete
Connecting with Intent
Module 2 · 4 Hours to complete
Designing Experience
Module 3 · 3 Hours to complete
Digital Storytelling
Module 4 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital Marketing Specialization
Instructors
Expert in Social Media Strategy and Marketing
Marisa Peacock is a Lecturer at the University of Illinois Urbana-Champaign and the founder of Strategic Peacock, a social media consultancy established in 2010. As the chief strategist of her firm, she specializes in helping organizations develop and execute online strategies that effectively target their audiences with relevant information through appropriate media channels. Prior to founding Strategic Peacock, Marisa gained valuable experience in crafting web, social media, and multimedia marketing strategies for non-profits, small businesses, and independent schools. She is an accomplished speaker, having presented at numerous marketing and media conferences such as the Home Furnishings Association and Luxury Travel Exchange, where she shares her insights on social media, customer experience, and optimizing online presence for businesses of all sizes. Through her work in both academia and consultancy, Marisa Peacock plays a significant role in advancing understanding of digital marketing strategies in today's dynamic business environment.
Professor of Digital Media, Head of the Charles H. Sandage Department of Advertising in the College of Media, Affiliated Professor of Business Administration
Mike Yao is a distinguished Professor of Digital Media and Head of the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign. With a dual appointment as an Affiliated Professor of Business Administration, he blends interdisciplinary expertise to deliver cutting-edge insights in digital marketing, media strategies, and advertising principles. His academic leadership and innovative teaching approach empower students to thrive in the rapidly evolving digital landscape.Professor Yao’s courses, offered in both English and Arabic, reflect his commitment to global accessibility and inclusivity. By bridging theory with practice, he provides learners with practical tools to navigate and excel in the dynamic world of digital media and marketing. As an educator and thought leader, he continues to shape the future of digital advertising and media education.
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