Digital Marketing Analytics in Practice
Master digital marketing analytics with hands-on experience in data collection, analysis, and visualization. Perfect for aspiring marketing analysts.
Master digital marketing analytics with hands-on experience in data collection, analysis, and visualization. Perfect for aspiring marketing analysts.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
(3,297 ratings)
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Instructors:
English
24 languages available
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What you'll learn
Learn to plan, collect, analyze, and report marketing data effectively
Master web analytics tools and technologies for data collection
Develop skills in data visualization and storytelling
Apply analytics to real-world marketing challenges
Understand modern data collection techniques and methodologies
Skills you'll gain
This course includes:
2.45 Hours PreRecorded video
23 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on the practical application of digital marketing analytics, teaching students a systematic approach to planning, collecting, analyzing, and reporting data. Through hands-on experience with web analytics tools and techniques, learners develop skills in data collection methods including bulk downloads, API integration, and web scraping. The course emphasizes effective data visualization and storytelling, featuring real-world case studies and practical applications in digital marketing contexts.
Course Overview and The Art of Analytics
Module 1 · 6 Hours to complete
Storytelling with Data
Module 2 · 4 Hours to complete
Bellabeat Case Study
Module 3 · 4 Hours to complete
The Future of Analytics
Module 4 · 4 Hours to complete
Fee Structure
Instructor
Adjunct Instructor of Business Administration
Kevin Hartman is an accomplished professional in the field of business analytics and digital marketing, currently serving as the Head of Analytics for the Consumer, Government, and Entertainment sectors at Google since 2015. He holds an MBA from the University of Chicago, earned in 1998, and has extensive teaching experience as an adjunct instructor at both the University of Illinois at Urbana-Champaign and the University of Notre Dame Mendoza College of Business. His teaching focuses on courses such as Digital Marketing Analytics and Introduction to Business Analytics, where he equips students with essential skills in data collection, analysis, and visualization for real-world applications. Additionally, Hartman is actively involved in advisory roles for the Notre Dame Executive Business Council and has held various positions in analytics and consulting prior to his current role at Google.
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4.5 course rating
3,297 ratings
Frequently asked questions
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