MBA Essentials
Master core MBA concepts in business models, finance, leadership, and marketing with this comprehensive introduction to business administration.
Master core MBA concepts in business models, finance, leadership, and marketing with this comprehensive introduction to business administration.
This transformative course provides a thorough introduction to essential MBA concepts, combining theoretical knowledge with practical applications. Students explore key business areas including business models, supply chain management, financial analytics, sustainable development, project management, and digital marketing. The course emphasizes strategic thinking, leadership development, and understanding of modern business challenges, making it ideal for professionals seeking to enhance their business acumen or prepare for MBA studies.
4.7
(106 ratings)
8,463 already enrolled
Instructors:
English
English (Original), हिन्दी (ऑटो), Español (auto), 1 more
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What you'll learn
Understand core MBA concepts and business frameworks
Master business model analysis and supply chain management
Develop project management and leadership skills
Implement effective digital marketing strategies
Analyze financial data and sustainability metrics
Manage organizational change and innovation
Skills you'll gain
This course includes:
2.9 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course covers four essential modules of business administration. Starting with business models and global economy, it progresses through accounting analytics and sustainability, leading change and project management, and concludes with marketing strategies. The curriculum combines theoretical frameworks with practical applications, preparing students for modern business challenges. Each module is designed to develop critical thinking and strategic decision-making skills.
Business Models, Global Business and Supply Chains, and Global Economy
Module 1 · 2 Hours to complete
The Triple Bottom Line: Accounting and Analytics, SDGs, and Digital Innovation
Module 2 · 2 Hours to complete
Leading Change and Projects
Module 3 · 2 Hours to complete
Marketing and Stakeholders
Module 4 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Expert in Business Strategy and MBA Education
Dr. Javier Yanez-Arenas serves as a Senior Lecturer and MBA Director at the University of Glasgow's Adam Smith Business School, bringing extensive experience in higher education administration and business consulting. His impressive academic credentials include a PhD in Business and Management from the University of Glasgow, an MSc in Manufacturing Systems Engineering from Lehigh University (USA), and a BSc in Mechanical Engineering from UniAndes, Colombia. His career spans significant leadership roles, including serving as Dean of the School of Management at UniAndes in Bogota, Colombia, where he led various MBA programs and international initiatives. He has held prestigious positions as President of the Executive Board of the Latin American Council of Management Schools (CLADEA) and served on AACSB advisory councils. As the instructor of "MBA Essentials" on Coursera, he shares his expertise in operations management, supply chain management, strategy, and service innovation. His research interests focus on service innovation, supply networks, and strategic procurement, while his consulting experience includes advising major organizations like ECOPETROL and the Bogotá Mayor's Office. Dr. Yanez-Arenas actively contributes to business education through case competition coaching, executive education delivery, and leading curriculum development initiatives
Testimonials
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4.7 course rating
106 ratings
Frequently asked questions
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