Working with the Media
Master public relations and media relations strategies, from branding to crisis management. Perfect for PR beginners.
Master public relations and media relations strategies, from branding to crisis management. Perfect for PR beginners.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Introduction to Public Relations and the Media Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
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Instructors:
English
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What you'll learn
Develop effective organizational branding strategies
Master PR storytelling techniques
Create and implement crisis communication plans
Understand media theory and gatekeeping processes
Write professional press releases and media pitches
Build targeted media contact lists
Skills you'll gain
This course includes:
2.55 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course introduces students to the fundamentals of working with media in public relations. The curriculum covers essential topics including organizational branding, PR storytelling, crisis communication, media theory, and press release writing. Through practical assignments and real-world examples, students learn how to develop effective media relations strategies, manage organizational reputation, and create compelling PR content. The course emphasizes hands-on learning with modules on crisis management, media gatekeeping, and building media contact lists.
Organizational Mission and Core Values
Module 1 · 1 Hours to complete
PR's Role in Branding
Module 2 · 1 Hours to complete
Issue and Crisis Management
Module 3 · 1 Hours to complete
Gatekeeping in Public Relations
Module 4 · 1 Hours to complete
The Art of the Press Release
Module 5 · 2 Hours to complete
Fee Structure
Instructor
Expert in Health Communication and Behavior
Erin Willis is an Associate Professor at the University of Colorado Boulder, where she specializes in health communication and the influence of media on health behaviors. She earned her doctorate from the University of Missouri School of Journalism and focuses her research on how health messages shape people's understanding and actions regarding health promotion. Her work examines the role of information and technology in influencing health behaviors, aiming to enhance the design of messages that effectively communicate health-related information.
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4.5 course rating
54 ratings
Frequently asked questions
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