Product Innovation Management
Learn essential business strategies for product development, from marketing and pricing to sustainability and circular economy principles.
Learn essential business strategies for product development, from marketing and pricing to sustainability and circular economy principles.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Product Development for Technical Managers Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
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What you'll learn
Design effective marketing brochures for product presentation
Create comprehensive financial business cases
Develop product prototypes and presentations
Implement pricing and market entry strategies
Apply sustainable design principles
Skills you'll gain
This course includes:
5.2 Hours PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course focuses on the business aspects of product development, covering marketing strategies, pricing, financial analysis, and sustainable design. Students learn to create compelling marketing materials, develop financial business cases using metrics like NPV and IRR, and understand how to design products for a circular economy. The course emphasizes practical skills through hands-on projects, including creating marketing brochures, financial spreadsheets, and product prototypes. It concludes with a deep dive into sustainability and environmental responsibility in product development.
Course Overview; Marketing 101
Module 1 · 4 Hours to complete
Building the Business Case
Module 2 · 5 Hours to complete
The Product Development Proposal Presentation
Module 3 · 1 Hours to complete
Product Development and the Circular Economy
Module 4 · 2 Hours to complete
Sustainability and Product Development
Module 5 · 2 Hours to complete
Fee Structure
Instructor
W. Edwards Deming Professor of Management
Dr. Michael J. Readey is the W. Edwards Deming Professor of Management at the University of Colorado Boulder, where he focuses on developing socially and environmentally responsible business leaders. He has a strong background in engineering management and sustainability, having taught numerous courses that include "Applied Sustainability Engineering," "Financial Forecasting and Reporting," and "Leading the Circular and Sustainable Business." His teaching emphasizes the integration of technology with critical social and environmental drivers, preparing students to tackle contemporary challenges in business.With a robust academic and professional history, Dr. Readey aims to equip the next generation with skills that promote cleaner air, water, and energy solutions. His courses are designed to foster innovation and strategic thinking in product development and sustainability, ensuring that students are well-prepared for leadership roles in a rapidly evolving global landscape.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.