International Business and Culture
Master cross-cultural business practices: Learn how national cultures influence international marketing, HR management, and business operations.
Master cross-cultural business practices: Learn how national cultures influence international marketing, HR management, and business operations.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(93 ratings)
5,215 already enrolled
Instructors:
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What you'll learn
Analyze national cultures using Hofstede's dimensions
Develop effective cross-cultural management strategies
Implement international marketing techniques
Navigate global HR challenges
Understand B2B marketing across cultures
Skills you'll gain
This course includes:
3.3 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course explores the intersection of culture and international business through five modules. Students learn how national cultures influence business practices, focusing on international human resource management and marketing strategies. The curriculum covers cultural dimensions analysis, organizational structures, international HR challenges, and both B2C and B2B marketing approaches across cultures.
Managing Culture
Module 1 · 3 Hours to complete
Managing Human Resources
Module 2 · 2 Hours to complete
Global Marketing
Module 3 · 2 Hours to complete
B2B Marketing
Module 4 · 1 Hours to complete
Managing Cultures: HRM and Marketing
Module 5 · 2 Hours to complete
Fee Structure
Instructor
Associate Professor Emeritus
Stephen R. Lawrence is an Associate Professor Emeritus in the Leeds School of Business at the University of Colorado Boulder, where he has taught international business and operations management courses for over 20 years. He holds both BS and MS degrees in Engineering from Purdue University and a Ph.D. in Operations Management from Carnegie Mellon University. Throughout his career, Professor Lawrence has gained extensive international experience, having lived and taught in several countries including Germany, Spain, Denmark, Singapore, China, England, and Tunisia. He has also led numerous student study groups across various nations, enriching the educational experience with global perspectives.In addition to his teaching responsibilities, Dr. Lawrence has a strong focus on renewable energy projects and technology fundamentals, offering courses such as "Renewable Energy Projects" and "Renewable Energy Technology Fundamentals." His research interests include the deployment of renewable energy technologies and their integration into business operations. Recognized for his contributions to education, he has received multiple teaching awards and continues to influence students through his innovative approach to international business education. Dr. Lawrence's commitment to fostering a global understanding of business practices prepares students to navigate the complexities of today's interconnected world.
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4.8 course rating
93 ratings
Frequently asked questions
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