Strategies for Converting and Retaining Customers Online
This course is part of E-Marketing.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full E-Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Leverage keywords and search engine marketing for effective ad campaigns
Develop successful pay-per-click (PPC) advertising strategies
Create and optimize landing pages for better conversion rates
Implement customer retention tactics in digital marketing
Analyze and improve marketing campaign performance
Skills you'll gain
This course includes:
0.15 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on digital marketing strategies for converting and retaining customers online. Students learn essential concepts of Search Engine Marketing (SEM), including keyword optimization and pay-per-click advertising. The course covers landing page design and analysis, conversion tactics, and customer retention strategies. Through practical activities and real-world examples, participants develop skills in creating effective digital marketing campaigns and optimizing customer conversion rates.
Introduction to Search Engine Marketing
Module 1 · 2 Hours to complete
Pay-Per-Click (PPC) and Search Engine Optimization (SEO)
Module 2 · 2 Hours to complete
Landing Pages
Module 3 · 2 Hours to complete
Conversion and Retention
Module 4 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: E-Marketing
Instructor
Director of Business Programs and Project Management Expert at UC Irvine
Dr. Stephane Muller is a prominent educator and the Director of Business Programs at the University of California, Irvine (UCI) Division of Continuing Education. With a robust background in project management, he teaches several online courses, including the highly regarded Project Execution course on Coursera, where he focuses on practical skills and strategies for successful project management. His expertise encompasses various aspects of business education, including strategic goal setting and fostering academic excellence. Dr. Muller is dedicated to creating engaging learning experiences that equip students with the knowledge and skills necessary to excel in their professional endeavors. His leadership at UCI is marked by a commitment to developing innovative programs that meet the evolving needs of students and industry. Through his work, he continues to make significant contributions to the field of project management and business education.
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Frequently asked questions
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