Identifying, Attracting, and Growing Your Digital Audience
This course is part of E-Marketing.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full E-Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(252 ratings)
12,319 already enrolled
Instructors:
English
Basa Jawa / ꦧꦱꦗꦮ, Tiếng Việt
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What you'll learn
Create detailed audience personas for targeted marketing
Develop effective digital marketing strategies
Optimize e-commerce customer experiences
Implement successful social media campaigns
Create engaging content marketing plans
Skills you'll gain
This course includes:
0.1 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on the fundamentals of digital marketing, teaching students how to identify, attract, and maintain an online audience. The curriculum covers crucial aspects including digital business environment, audience persona development, market segmentation, and social media strategy. Students learn practical skills in content marketing, display advertising, email campaigns, and mobile marketing while developing a complete digital marketing plan. Special emphasis is placed on customer journey mapping and e-commerce optimization.
Introduction to Digital Marketing
Module 1 · 2 Hours to complete
Identifying & Defining Your Audience
Module 2 · 3 Hours to complete
Attracting & Building Your Audience
Module 3 · 4 Hours to complete
Maintaining & Engaging Your Audience
Module 4 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: E-Marketing
Instructor
Director of Business Programs and Project Management Expert at UC Irvine
Dr. Stephane Muller is a prominent educator and the Director of Business Programs at the University of California, Irvine (UCI) Division of Continuing Education. With a robust background in project management, he teaches several online courses, including the highly regarded Project Execution course on Coursera, where he focuses on practical skills and strategies for successful project management. His expertise encompasses various aspects of business education, including strategic goal setting and fostering academic excellence. Dr. Muller is dedicated to creating engaging learning experiences that equip students with the knowledge and skills necessary to excel in their professional endeavors. His leadership at UCI is marked by a commitment to developing innovative programs that meet the evolving needs of students and industry. Through his work, he continues to make significant contributions to the field of project management and business education.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.