External Communications Channels
Master strategies for effective external communications, corporate branding, and stakeholder engagement in the digital age.
Master strategies for effective external communications, corporate branding, and stakeholder engagement in the digital age.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Corporate Communications Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Develop effective external communication strategies
Master corporate branding and image management
Implement successful media and investor relations programs
Create engaging social media communication plans
Build strong stakeholder relationships
Skills you'll gain
This course includes:
2.1 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores the fundamentals of external communications and strategies for engaging with various stakeholders. Students learn essential aspects of corporate branding, media relations, and investor communications. The curriculum covers effective use of different communication channels, including social media, for building and maintaining relationships with external audiences. Special emphasis is placed on developing two-way communication strategies and leveraging digital platforms for brand promotion.
External Communications
Module 1 · 1 Hours to complete
The Role of Communications in Corporate Branding
Module 2 · 1 Hours to complete
Media Relations and Investor Relations
Module 3 · 1 Hours to complete
Best Practices in External Communication
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Global Business Development Director, Instructor, and Entrepreneur
Chris Ruoff, MBA, is a senior director and entrepreneur that has managed a wide range of organizations, both for-profit and nonprofit, as well as in a consulting capacity. He has over 35 years of experience in international and domestic business development and strategy, business administration, product management, and board development and management, most notably with Intel Corporation (18 years) and IEEE (9 years). Throughout his career, Chris has had both direct and indirect roles in organizational communications. Chris is also an accomplished emcee, presenter, and moderator for dozens of live events. He currently teaches at UCI Division of Continuing Education (DCE) in the Accelerated Certificate Programs, having taught Strategic Planning, Essentials of Management, Finance for the Non-Financial Business Person, and International Operations and Business Management. Chris is also a SME for DCE in online course development and in 2021, Chris received the Distinguished Instructor Award.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.